Managing innovation - creating value from ideas

If at first you don't succeed...


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What do Mickey Mouse, vacuum cleaners, air travel and light-bulbs have in common? More than you’d think, especially if you look to the originators of those widely different things. All of their innovators spent a great deal of time being knocked back, living through failures and generally struggling to take their ideas forward.

This podcast explores the idea of persistence and perseverance in innovation.


⁠⁠⁠You can find a transcript here,⁠⁠⁠ together with many other innovation resources including video, audio, cases, tools, even some songs!


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Managing innovation - creating value from ideasBy John Bessant


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