Prioritization sounds simple, until everything is labeled “urgent,” stakeholders are shouting, and teams are stuck context-switching instead of finishing meaningful work.  In this episode, we explore why prioritization breaks down at the individual, team, and organizational levels, and why the real issue isn’t effort, it’s clarity.  We unpack the shift from “high priority” thinking to intentional ordering, the role of capacity and value in making better decisions, and how unclear priorities lead to burnout, quality issues, and eroded trust.  From personal productivity tools to product ownership and organizational strategy, this conversation connects prioritization to what it ultimately enables: sustainable delivery, focused teams, and confidence that the right work is being done, for the right reasons!