Guy and Ilan have been working with Lalita Ballesteros to put together their rebrand of SatoriPrime. From the moment they first spoke Ilan was determined that they should work with Lalita as she has a unique way of approaching branding, which she shares in this interview. In this episode:

• Why branding should be focused on your true identity
• How to bring the salt ou to enhance all the other flavors that you are
• Questions you can ask yourself to get started on your own Branding 
• Who are you and why are you here?
• And so much more!