Kos Samaras spends hundreds of hours listening to what voters really think.

In focus groups and in surveys, his research and political strategy firm, RedBridge Group, gathers the opinions of everyday Australians to paint a picture of the national mood: What is worrying us? What do we think of the prime minister’s mansion, or the opposition leader’s share portfolio? Which politicians can we trust?

But Samaras says this picture gets warped by politicians who live and die by the two-party preferred poll numbers and the 24-hour news cycle, but fail to learn much beyond that.

Today, director at RedBridge, Kos Samaras, on the group of voters who’ll decide the outcome of the upcoming election – and the things they want that no one is offering.

 

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Guest: Director at RedBridge, Kos Samaras.

Photo: AAP Image/Bianca De Marchi

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