Growth designer Ramona Ziemann joins If U Seek to talk about designing with accountability, building data infrastructure that scales, and why meaningful UX impact comes from reliable systems.

Across the episode, Ramona walks through the mindset that transformed her work to focusing on designs that actually drive retention, signups, and adoption. She talks about diagnosing broken funnels, testing ideas before they grow into expensive builds, and creating shared analytics systems that let teams learn instead of guess. It’s an honest, grounded conversation about what really makes design impactful.

👉 Connect with Ramona on ⁠Linkedin⁠ & check out Ahead Studio

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Joe Natoli, UX consultant, author, and educator, joins If U Seek to talk about cutting through UX dogma and bringing design back to reality. With decades of experience helping teams at Fortune 100 companies, government agencies, and startups, Joe shares what really drives results in messy, fast-moving environments.

As the voice behind GiveGoodUX.com and founder of UX365Academy.com, Joe has spent his career helping designers and teams focus on what truly matters - flexibility, communication, and execution. From challenging the idea that “good UX” can only happen by the book, to reframing the tension between business goals and user needs, this episode explores how adaptability, clarity, and honesty shape better outcomes for everyone involved.

If you’ve ever felt trapped by process or wondered how to make UX actually work inside your organization, this episode is one to queue up right away!

👉 Connect with Joe on Linkedin & X

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Eleni Lialiamou, founder of Kimolian and longtime product leader, joins If U Seek to talk about building real agency inside organizations and why product thinking is more than a job title. From redefining how teams execute ideas, to exploring how AI is changing access and creativity, Eleni brings thoughtful energy to big questions about leadership, tooling, and education.

Would you like to know more about how good ideas actually get built and what it takes to bring others along the way Then definitely don’t miss this one!

👉 Connect with Eleni on LinkedIn

🌐 Learn more about her work at Kimolian Academy

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John Cleere, founder of Unmake and longtime design leader, joins If U Seek to talk about community, communication, and designing the conditions for clarity at work. From starting peer-led groups inside companies to challenging the way teams think about strategy, John shares thoughtful ideas (and some unexpected inspiration from Renaissance art).

If you’ve ever tried to influence a team without pulling rank — or wondered how design fits into long-term thinking — this episode is for you.

👉 Connect with John on LinkedIn

Find his book recommendations here:

• Why Greatness Cannot Be Planned: The Myth of the Objective by Joel Lehman and Kenneth Stanley
• Uncommon Sense, Common Nonsense by Jules Goddard and Tony Eccles
• Connect the Dots: The Art and Science of Creating Good Luck by Christian Busch
• The Business of Belonging: How to Make Community your Competitive Advantage by David Spinks
• Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

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Karen Manhas, Senior UX Designer at Tesco, joins If U Seek to talk about the reality of working in Enterprise UX. From redesigning legacy systems to influencing without a title, Karen shares how internal tools get built, measured, and improved. IF you would like to know more about why this kind of UX work matters more than people think (or some great tips about talking with stakeholders), this episode is for you!

-You can see Karen's Miroverse page here, and check out her templates here:

https://miro.com/miroverse/profile/Karen-Ma/

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Kostas Giannakis, Head of Product Design & Research at Next Insurance, joins us to talk about how AI is reshaping the way teams work from faster prototyping to rethinking team structure. He shares how his team uses AI in everyday workflows and what that means for the role of designers(and other team members) today.

We also touched on AI-led research interviews, the shrinking space for junior roles, and why culture still matters when everything else is changing. Tune in to hear the full conversation and see where AI might be taking your team next.

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Useberry.com

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In this episode, we will have a lovely conversation with Sotiris Sotiropoulos, a lead UX researcher with extensive experience across various industries. Sotiris brings a wealth of knowledge in B2B, B2C, finance, retail, and telecommunications, along with a passion for team education and mentorship. He is currently serving as a lead user researcher at Meta. In this episode, we explore strategies for leveraging research to enhance profitability while prioritizing user needs.

Listeners will learn from Sotiris:

In this new episode of "If U Seek," we welcome Joy Mentzing to explore the challenges of educating clients in UXR. Joy shares insights into influencing stakeholders to appreciate the value of UXR, not just in financial terms but also as a crucial aspect of business operations. She provides practical strategies for overcoming resistance, aligning UXR with broader organizational goals, and cultivating strong client relationships.

Whether you're a freelancer or part of a larger organization, this episode offers invaluable advice on integrating UXR effectively into your projects.

What you will learn and start practicing in this episode:

1. Common objections stakeholders have against investing in UXR and effective strategies to overcome them.

2. Creative ways to adjust project scopes or allocate resources to include UXR within a client's budget.

3. Successful examples of integrating UXR and Conversion Rate Optimization (CRO) to drive measurable improvements in business outcomes.

In this episode, we take a look at the intricate balance between user-centric design and the numerical metrics that often dominate decision-making in the conversion optimization industry.

Joining us is David Standen, a product design leader with a background that spans Shopify, eBay, Nokia, startup founding, and advising early-stage ventures. Throughout our conversation, David shares practical strategies for aligning design efforts with stakeholder objectives, fostering a common language that drives conversion and business success.

What you will learn from this interview

In this entertaining but insightful episode, we welcome Roberta Capellini, a service design & user research lead at Unicredit, renowned for her expertise in applying behavioral science to digital experiences. Roberta shares insights into leveraging behavioral science principles to optimize digital experiences, exploring topics such as conducting research, cognitive psychology's role, generative research methodologies, and addressing cultural differences in design.

What you will learn in this episode: