Round Table China

If women are buying more cars, why are car designs still so macho?

02.22.2024 - By China PlusPlay

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In China, we're witnessing a rapid double-digit increase of female drivers. In the US, even with women buying over 60% of new cars, designs still scream "man cave"! Today, we unpack this issue and discuss how the automobile industry can shift gears to create more gender-inclusive vehicles that appeal to a diverse range of consumers. / Heart to Heart - please send your audio questions to [email protected] (22:33)! On the show: Heyang, Xingyu & Josh Cotterill

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