The harsh reality is that advertising without training is a waste of money. If we are going to invest in advertising - we must invest in training! When it comes to helping your team, provide them with tools and tracks so that they have a proper path to follow. There is a right way and wrong way to handle phone calls. Does your team know what to say on the phone? The best thing that you can do is be an advocate for your team so that they know you are as invested in their success, as you are in your advertising. In this episode, let's get real about why so many stores spend thousands to advertise but don't see a return on their investment. It's about to get uncomfortable... be sure you stick around to the end for some exciting news about next week's episode - and of course, hear the tips on how to help your team succeed!