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If You Build It, They Will Come Is Destroying Your Returns!
If You Build It, They Will Come Is Destroying Your Returns!
Benjamin Greenberg nearly lost everything to COVID-19. Four months on oxygen. A year walking with a cane. But in that hospital bed, fighting to breathe, he had a revelation that would transform real estate valuation forever—and give Main Street investors the same tools Wall Street uses.
In this deeply personal and data-driven conversation, Benjamin pulls back the curtain on an industry that's been leaving 60% of commercial property owners in the dark—and reveals how his innovation is changing the game.
📌 Video Chapters:
00:00 - Introduction: The Man Who Democratized Real Estate Data
02:15 - Growing Up in Valuation: From Film School to Real Estate Innovation
08:40 - Why Hollywood and Real Estate Are More Alike Than You Think
12:20 - The Day-to-Day: How 4 Corners Delivers 5-Day Appraisals
18:35 - The 80% Efficiency Secret: Machine Learning Without Replacing Humans
24:10 - Why Most Appraisals Cost $3,500–$10,000 (And How Benjamin Does It for $350)
29:45 - Main Street vs. Wall Street: The 60/40 Divide Nobody Talks About
35:20 - The COVID Crisis That Changed Everything
41:50 - From Hospital Bed to Running: The Comeback Story
46:30 - Writing Mexico's Federal Valuation Law (And What It Taught Him About Ethics)
52:15 - The Tom Watson Moment: Why Golf Courses Don't Drive ROI
58:40 - Design, Absorption & The One Word That Determines Your Returns
01:04:30 - How to Navigate Conflicting Opinions in Development Projects
01:09:20 - Why Data Without Analysis Is Dangerous (And Who Gets Sued)
01:13:45 - Final Advice: Stay Informed, Stay Proactive, Find Your Advisors
If you own commercial real estate and don't know its current value, you're flying blind. Watch now to learn how Benjamin's innovation gives you clarity, speed, and profitability.
👇 Subscribe for more conversations on real estate innovation, investment strategy, and building wealth through data-driven decisions.
🎙 Benjamin Greenberg shares his thoughts and experiences, offering valuable insights.
The ROI Masterclass Podcast Playlists 👇LINK IN THE COMMEN
#RealEstate #CommercialRealEstate #CRE #PropTech #Valuation
#RealEstateInvesting #RealEstateTech #RealEstateAppraisal #REIndustry
#REIsBroken
View all episodes
By Liat SiegelIf You Build It, They Will Come Is Destroying Your Returns!
Benjamin Greenberg nearly lost everything to COVID-19. Four months on oxygen. A year walking with a cane. But in that hospital bed, fighting to breathe, he had a revelation that would transform real estate valuation forever—and give Main Street investors the same tools Wall Street uses.
In this deeply personal and data-driven conversation, Benjamin pulls back the curtain on an industry that's been leaving 60% of commercial property owners in the dark—and reveals how his innovation is changing the game.
📌 Video Chapters:
00:00 - Introduction: The Man Who Democratized Real Estate Data
02:15 - Growing Up in Valuation: From Film School to Real Estate Innovation
08:40 - Why Hollywood and Real Estate Are More Alike Than You Think
12:20 - The Day-to-Day: How 4 Corners Delivers 5-Day Appraisals
18:35 - The 80% Efficiency Secret: Machine Learning Without Replacing Humans
24:10 - Why Most Appraisals Cost $3,500–$10,000 (And How Benjamin Does It for $350)
29:45 - Main Street vs. Wall Street: The 60/40 Divide Nobody Talks About
35:20 - The COVID Crisis That Changed Everything
41:50 - From Hospital Bed to Running: The Comeback Story
46:30 - Writing Mexico's Federal Valuation Law (And What It Taught Him About Ethics)
52:15 - The Tom Watson Moment: Why Golf Courses Don't Drive ROI
58:40 - Design, Absorption & The One Word That Determines Your Returns
01:04:30 - How to Navigate Conflicting Opinions in Development Projects
01:09:20 - Why Data Without Analysis Is Dangerous (And Who Gets Sued)
01:13:45 - Final Advice: Stay Informed, Stay Proactive, Find Your Advisors
If you own commercial real estate and don't know its current value, you're flying blind. Watch now to learn how Benjamin's innovation gives you clarity, speed, and profitability.
👇 Subscribe for more conversations on real estate innovation, investment strategy, and building wealth through data-driven decisions.
🎙 Benjamin Greenberg shares his thoughts and experiences, offering valuable insights.
The ROI Masterclass Podcast Playlists 👇LINK IN THE COMMEN
#RealEstate #CommercialRealEstate #CRE #PropTech #Valuation
#RealEstateInvesting #RealEstateTech #RealEstateAppraisal #REIndustry
#REIsBroken