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Many coaches come to me because they've reached a point where selling fat loss no longer feels aligned… but they also aren’t sure how to clearly communicate what their coaching actually helps clients achieve.
In this episode, we break down the concept of a program promise and why it’s the missing link between your coaching philosophy and your marketing message.
In this episode, we cover:
• What a program promise actually is (and what it’s not)
• The difference between tangible outcomes and emotional outcomes in your messaging
• Why terms like food freedom or relationship with food might confuse potential clients
• How unclear messaging creates expectation mismatches with new clients
• A simple exercise to help you identify the visible changes your clients experience after coaching
Interest list for the Confident Coaching Pathway: https://bitesize.kit.com/ccpapril
Weekly coaching tips in your inbox:
https://bitesize.ck.page/coach
Send me a DM on Instagram: https://www.instagram.com/bitesizenutri
By Gillian Bennett5
22 ratings
Many coaches come to me because they've reached a point where selling fat loss no longer feels aligned… but they also aren’t sure how to clearly communicate what their coaching actually helps clients achieve.
In this episode, we break down the concept of a program promise and why it’s the missing link between your coaching philosophy and your marketing message.
In this episode, we cover:
• What a program promise actually is (and what it’s not)
• The difference between tangible outcomes and emotional outcomes in your messaging
• Why terms like food freedom or relationship with food might confuse potential clients
• How unclear messaging creates expectation mismatches with new clients
• A simple exercise to help you identify the visible changes your clients experience after coaching
Interest list for the Confident Coaching Pathway: https://bitesize.kit.com/ccpapril
Weekly coaching tips in your inbox:
https://bitesize.ck.page/coach
Send me a DM on Instagram: https://www.instagram.com/bitesizenutri