“I’ve asked people to stop doing any multitasking— because this is a freaking illusion. It doesn’t work,” Vadim Peskov tells Carol. 

Vadim co-founded Diffco, an app development company.  Diffco helps tech startups build their software and, in some cases, also build out their business model. 

In order to make his days as CEO as efficient as possible, Vadim has learned to structure his tasks based on importance. With that comes leaving a meeting if it’s not crucial to be listening. He also encourages his team to do the same. 

In this episode, Carol and Vadim talk about another business he founded and why he decided to focus on Diffco in the end. They explore the concept of dividing attention, when it works and when it doesn’t. 

You’ll also hear them discuss Vadim’s challenges when it came to hiring and how he’s improved his process, especially when it comes to finding c-level talent.

Learn more about Vadim Peskov and Diffco.

You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and Instagram.