Sometimes it can take people a few test drives before they find the car that they love.

It can take a few jobs before they find their career.

A few different sports before they find the one they really enjoy.

And in the same way - sometimes people may need to trial a few companies before they find their home.

But there's a way to do it with authenticity and a way to do it with hype. 

And the hype filled way is a very slippery slope that is hard to come back from.