If You Know You Know

This week on If You Know You Know, I sit down with the chef and entrepreneur behind PARK to talk about what it REALLY takes to build a successful restaurant business, the biggest mistakes he's made, the sacrifices nobody sees and the lessons he's learned along the way. We get into everything from entrepreneurship and Michelin recognition to Montreal’s food scene, his favourite hidden gems, the best restaurants around the world and what makes a restaurant truly successful. Plus, Antonio shares his thoughts on Montreal vs. Toronto, Tokyo and New York, the realities of the hospitality industry and what success means to him today.

Whether you're an entrepreneur, a foodie or just love a good success story, this episode is for YOU!

🥤 A huge thank you to our sponsor, Archie Juice! A Montreal-based company making cold-pressed juices, organic smoothies and wellness shots with real ingredients at accessible prices, proudly made right here in Montreal.

🎙️ Subscribe to If You Know You Know with Tory Morton for more conversations with entrepreneurs, industry leaders and people with stories worth sharing. If You Know You Know.

In this episode of If You Know You Know, we sit down with Richard Dias from The Loonie Hour to talk money, the Canadian economy, real estate, investing, entrepreneurship and, of course, Montreal sports.

Richard breaks down the money questions normal people actually want answered: Why is everything so expensive? Is a six-figure salary still a lot of money? Should you rent or buy? What are the biggest money mistakes people are making right now? And can someone look rich while actually being completely broke?

We also get into Montreal vs. Toronto, the Habs, Chris Kreider, the Blue Jays, our lingering Expos loyalty, his favourite Montreal restaurants and whether Montreal is still a good city to build a business.

From inflation and investing to real estate, financial freedom, entrepreneurship and sports, Richard makes money and the economy a lot easier to understand.

Watch the full episode of If You Know You Know now. 🎙️

In this episode of If You Know You Know, we sit down with Montreal entrepreneur and hospitality veteran Dillon Griffin to talk about the restaurant business, Montreal nightlife, entrepreneurship and what it really takes to own and operate successful restaurants and bars.

Dillon shares the realities of Montreal’s hospitality industry : restaurant costs, hiring great employees, interview red flags, difficult customers, Google reviews, influencer free-food requests and the biggest mistakes restaurant owners make.

We also talk about Waldo, Dillon’s hospitality hiring app built in Montreal, and why he believes the traditional restaurant job search and hiring process needs to change.

Plus, Dillon shares his favourite Montreal restaurants, underrated local businesses, the best neighbourhoods for food and nightlife, and his perfect 24-hour Montreal food itinerary.

If you’re interested in Montreal restaurants, the food and nightlife scene, entrepreneurship, hospitality or starting a restaurant business, this episode is for you.

Watch the full episode of If You Know You Know now.

In this episode of If You Know You Know, we sit down with Daniel Lo Manto, the man behind BOSSA and one of Montreal’s sandwich kings, to talk about what it really takes to build a restaurant brand from the ground up and grow it to five locations. Daniel gets into the side of the restaurant business customers rarely see: his biggest business mistake, why eating out has become so expensive, dealing with difficult customers, fake Google reviews, and the realities of growing without losing what made BOSSA special in the first place. Of course, we talk food too. Daniel breaks down what actually makes the perfect sandwich, shares one of his favourite Montreal hidden gems, and tells us which Montreal spot is currently inspiring him. From sandwiches and scaling to mistakes, money, customers and Montreal’s food scene, this episode goes way beyond what’s between two slices of bread. Watch the full episode of If You Know You Know now.

Will Rossy, founder of Sprouht, joins If You Know You Know to talk about what he’s learned from having conversations with people from all walks of life and what actually makes a good life. Through Sprouht, Will has built an audience of millions and generated hundreds of millions of views by asking people meaningful questions about life, success, happiness, relationships, regret, money, and the advice they wish they knew sooner. After interviewing everyone from everyday strangers to high-level entrepreneurs, executives, creators, and fascinating people around the world, we wanted to know: What has Will learned from all of them? We get into how Sprouht started, the reality behind creating viral content, what millions of views actually mean, and how Will approaches strangers and gets them to open up on camera. He shares the biggest lessons and patterns he’s noticed after thousands of conversations including what successful people have in common, whether money actually makes people happier, the regrets that come up again and again, and what he now believes truly makes a fulfilling life. We also bring it back home to Montreal. Will shares his favourite hidden Montreal gems, the places he thinks deserve more hype, his relationship with the city, and how being from Montreal has influenced the person and creator he’s become. Plus, we talk about ambition, success, purpose, social media, building a community instead of just chasing views, the conversations that have stayed with him the most, and the advice he’s personally taken away from the people he’s interviewed. After spending years asking everyone else the big questions, this time Will Rossy is the one answering them. Watch the full episode of If You Know You Know with Will Rossy of Sprouht.

Corey Shapiro, founder of Vintage Frames Company, joins If You Know You Know to talk about building one of the most recognizable eyewear brands out of Montreal and the unconventional path that got him there. Corey takes us back to the beginning, from getting his start in the sneaker industry to turning his obsession with vintage eyewear into a business that has built a massive celebrity network and put Vintage Frames on some of the biggest names in music and entertainment.

We get into Montreal vs. Miami, his favourite Montreal restaurants and hidden gems, how relationships and networking helped shape his career, and why Elton John remains the ultimate dream collaboration. Corey also opens up about the side of entrepreneurship people don’t always see: the hardest moments of building his company, taking risks when there was no guarantee they would work, staying relevant as trends change, and what he would do differently if he were starting again today.

Plus, we talk about celebrity stories, sneaker culture, personal style, Montreal’s influence on his brand, the evolution of Vintage Frames, what success actually looks like behind the scenes, and his best advice for anyone trying to build something of their own. If you’re into fashion, entrepreneurship, Montreal culture, celebrity stories, or just want to know how Vintage Frames became Vintage Frames, this episode is for you. Watch the full episode of If You Know You Know with Corey Shapiro.

Benji Greenberg spent years at Joe Beef before leaving to build Yans Deli. We talk about taking the leap, what it really takes to open a restaurant, Montreal food culture, Jewish deli traditions, business mistakes, crazy customer stories, and what actually happens behind the scenes in the restaurant world.

If you know, you know.

On this episode of If You Know You Know, we sit down with Zach Macklovitch, one of the biggest names behind Montreal’s nightlife and cultural scene. Zach takes us inside the world of Montreal after dark from the legendary parties and unforgettable nights that helped put the city on the map, to wild stories involving Travis Scott, Tiësto, Kaytranada, A-Trak and more.

We get into what makes Montreal truly special, why its nightlife has always had a culture of its own, and how the city compares to Toronto when it comes to clubs, crowds and going out. Zach also opens up about one of the biggest mistakes of his career, a mistake that cost him $35,000 and what he learned from it. Plus, he shares some of his most legendary DJ stories, how Montreal nightlife has changed over the years, what he thinks the city is missing today, and where he sees the future of Montreal nightlife heading. If you’ve ever wondered what really happens behind the scenes of Montreal’s biggest parties, this one is for you!

Join us on this week's episode of If You Know You Know as Tory sits down with Olivia Smart, 4x Spanish National Champion, Spanish ice dancer, and 2022 & 2026 Winter Olympian.

Olivia opens up about what it really takes to compete on the world's biggest stage, from the sacrifices behind the scenes to the pressure of performing at the Olympics. She shares the difference between ice dancing and figure skating, how much Olympic athletes actually make, the biggest mistake people make when chasing success, how she found her way into elite sport, and why mental health and stronger support systems for athletes are more important than ever. This is an honest conversation about resilience, ambition, and what success really looks like when the cameras stop rolling.

If you've ever wondered what life is truly like as an Olympian, this episode is one you won't want to miss.

Join us on this week's episode of If You Know You Know as Tory sits down with Montreal real estate mogul Tatiana Londono. With more than $5 billion in real estate transactions, Tatiana shares the remarkable journey behind building one of Canada's most recognizable real estate empires. She opens up about her upbringing, what inspired her to pursue real estate, the biggest risks she took to build her business, and how the power of social media and personal branding helped take her company to the next level. The conversation dives into the story behind her most expensive listing, a wild condo experience she'll never forget, the biggest regret of her career, what success truly means to her today, and the mindset that's guided her through decades of entrepreneurship. Tatiana also shares her favorite restaurants and hidden gems in Montreal, discusses leadership, building a winning team, and the lessons she's learned about business, money, and creating a life on your own terms. Whether you're an entrepreneur, interested in real estate, or simply looking for inspiration from someone who's built an extraordinary career, this episode is filled with honest conversations, practical advice, and stories you won't hear anywhere else.