Sponsored by Ezoic.

“You don’t have time to think up there. If you think, you’re dead.”
Maverick in Top Gun
Applies to online publishing
Hyperbole? Yes but still fits
It’s too easy to overthink and over-complicate everything in this business.
Miss the forest from the trees.

Examples:

1. Getting bogged down for hours or days with some finicky design tweak we want that nobody will notice and will make no impact on revenue is missing the forest from the trees.
2. Agonizing over whether a Q and A should be added to an existing article or create a new article is again missing the forest from the trees.
3. “Reading and learning” while has its place is too often a distraction under the guise of “getting things done.”

Cost me BIG time

• Lost out on publishing 1,000+ articles
• Wasted time on design tweaks, indecision, etc.
• Days can go by on this stuff
• Don’t let it happen to you

When in doubt...

• When in doubt, write an article. Or order one. Or do both.
• Instead of spinning your wheels overthinking and doing nothing, focus on publishing good content that targets low competition keywords.
• That’s it.
• If you do nothing else day in and day out, that’s okay because that’s what works.

This earns the money

• My cutesy design tweaks that I’ve wasted days on over the years doesn’t generate the $40K per month. It earns nothing.
• It’s the 4,500 published articles that earn the money.
• The only difference between a new site and a site that makes a $1 million per year from ads is a lot of good content ranking for tens of thousands of keywords.

Do this:

• Find low competition keywords
• Write and publish great content about those keywords.
• Rinse and repeat until you cash out.

Don’t be idle

• Factories don’t make money sitting idle. They make money pushing out widgets.
• It’s the same with a content-centric business. It makes money pushing out content. Let your ads do their thing. That’s the beauty of ads.
• The more you publish the more those ads fire. It’s the perfect business model IMO.
• If you think, you’re dead.

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