The Aperiam Podcast

If You Were Starting an AdTech Company Today…


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If you had a blank slate—what kind of AdTech company would you build?

On this episode of the Aperiam Podcast, Joe and Corey kick around startup concepts, inspired by a little help from ChatGPT. From closed-loop attribution in Canada to influencer infrastructure, orchestration platforms, and agentic media buying—we cover the real whitespace in today’s adtech landscape.

We talk:

  • What LLM-native ad formats might look like
  • Why influencer tech is underbuilt—and underestimated
  • Why orchestration and AI middleware are must-build categories
  • What it takes to reassemble a fractured media ecosystem

...more
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The Aperiam PodcastBy Corey Ferengul, Joe Zawadzki

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