Ecommerce Society Podcast

If you were to start all over again, what would you do differently?

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I started my first product based ecommerce back back in 2016, called The Dapper Dog Box. I made 1.2 million mistakes with that business, despite scaling to from 0-thousands of customers and making hundreds of thousands of dollars in revenue in 2.5 years. In 2019 I sold the business and today, MARCH OF 2024 I am officially starting my next product based business and I cannot wait to share the top 10 things I would do differently next time.  

Takeaways

Takeaways

  • Choose a product with high margins, solves a pain point, and can be put on a subscription service.
  • Create a purpose or mission-based business to stand out and attract customers who want to support businesses that give back.
  • Develop a clear marketing and visibility strategy from day one, including SEO, affiliate marketing, and PR.
  • Diversify sales channels, such as Amazon, wholesale, and Etsy, to reach a wider audience.
  • Hire a virtual assistant to outsource tasks like customer service and order fulfillment.
  • Create standard operating procedures (SOPs) to document processes and make it easier to onboard new team members.
  • Focus on word of mouth marketing and customer loyalty to generate repeat business and build brand evangelists.
  • Humanize the business by sharing your story, showing your face, and involving customers in the brand.



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    Chapters

     

    00:00 Introduction

    00:32 The Story of a Friend Closing Her E-commerce Store

    01:53 The Option of Selling Your Business

    04:21 Closing vs Selling Your Business

    07:33 Selling Your Business on Shopify

    10:16 Starting a Business with the Intent to Sell

    14:46 Resources for Selling Your Business

    17:00 Closing Your Business

    19:16 Selling Starter Businesses

    25:56 Closing Thoughts

     

    ...more
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    Ecommerce Society PodcastBy Kerrie A. Fitzgerald
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