This episode dives into the real work behind building a data strategy that actually changes behaviour inside a local authority. Lucy Lynch speaks with Simone Thomas, Data Insights Lead at Cheshire West and Chester Council, about the council’s transformation journey.

This episode dives into the real work behind building a data strategy that actually changes behaviour inside a local authority. Lucy Lynch speaks with Simone Thomas, Data Insights Lead at Cheshire West and Chester Council, about the council’s transformation journey.

"If Your Data Strategy Doesn’t Change Behaviour, It’s Just Wallpaper."

The Omniadigital Podcast explores how organisations optimise their current digital landscape to maximise its return, transform to a new digital technology or maturity with expert advice, and solve one-off problems utilising people, process and technology to enable the data across the full digital landscape. Hosted by Lucy Lynch, the podcast features practical, experience-led conversations with leaders and practitioners working across data, analytics, AI, technology, and business transformation. Each episode focuses on how organisations move from ambition to execution, and from activity to measurable value. We examine what it really takes to optimise existing systems and capabilities, transform operating models and ways of working, and solve complex business problems using connected intelligence. The discussion goes beyond tools and trends to cover governance, culture, leadership, risk, and delivery, the factors that determine whether digital initiatives succeed or fail. This podcast is for senior leaders, transformation teams, and professionals who want clarity, not hype, and outcomes that stand up to scrutiny.

Business

The Omniadigital Podcast explores how organisations optimise their current digital landscape to maximise its return, transform to a new digital technology or maturity with expert advice, and solve one-off problems utilising people, process and technology to enable the data across the full digital landscape. Hosted by Lucy Lynch, the podcast features practical, experience-led conversations with leaders and practitioners working across data, analytics, AI, technology, and business transformation. Each episode focuses on how organisations move from ambition to execution, and from activity to measurable value. We examine what it really takes to optimise existing systems and capabilities, transform operating models and ways of working, and solve complex business problems using connected intelligence. The discussion goes beyond tools and trends to cover governance, culture, leadership, risk, and delivery, the factors that determine whether digital initiatives succeed or fail. This podcast is for senior leaders, transformation teams, and professionals who want clarity, not hype, and outcomes that stand up to scrutiny.

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"If Your Data Strategy Doesn’t Change Behaviour, It’s Just Wallpaper."

"If Your Data Strategy Doesn’t Change Behaviour, It’s Just Wallpaper."