A photo can set the tone for your whole brand, or quietly work against it.

In this episode, Denzil reflects on a recent conversation with her colleague ⁠Bianca⁠ about the power of photos in clinic marketing. She shares lessons she’s learned over the years about how to ensure your photos are working for your story, not against it. You’ll hear her touch on:

• Keeping your photo gallery alive: why clinic photos should be a living, evolving practice (not a one-and-done project)
• Using ordinary objects as storytellers: how a plant, desk, or waiting room chair can feel just as powerful as photos of people
• Creating authentic clinic imagery: simple tips to make photos feel real and welcoming, not stiff or staged

For anyone choosing photos for a clinic website, building a brand, or simply curious about how visual storytelling works, this episode offers thoughtful insights into the subtle details that make images truly connect.

Got your own tips or examples? Send them to [email protected]. Denzil would love to hear them.