If you want to market your product ethically, you must eliminate performative behavior.

Performative behavior is an insincere action taken only to elicit a response or reaction from a specific audience ... When you want it to look like you’re an activist, so you can fit in, sell more products, or appeal to a wider net of potential clients…but you don’t put real effort into reform.

You’re trying to benefit off the struggles of others.

This episode explores:

• Identifying How You May Be Using Performative Marketing
• 7 Ways to Eliminate Performative Marketing

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DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

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