Just Marketing®

Liz Wilcox is dropping knowledge on how to turn your followers into customers using the power of email.

Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer.

But that's not all, Liz is sharing some of her top tips and strategies for keeping your email list healthy and engaged. So if you're ready to take your marketing game to the next level, you need to tune in to this episode.

Don't sleep on the power of email, y'all. It can be a total game changer for your business. So go ahead and press play, and let's get this email marketing party started!

In This Episode You'll Learn:

• Email marketing has a high ROI and is important because you own your list.
• The Email Staircase framework involves turning a follower into a friend and then into a customer.
• Personal connection and friendship are important in email marketing.
• Email is effective, stable, and not dead.
• Maintaining a healthy email list is important, by removing inactive subscribers.
• Building an email list is an efficient and successful way to market.

About Liz Wilcox

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

Connect with Liz

• Website: https://lizwilcox.com/
• Facebook: https://www.facebook.com/groups/emailmarketingwithliz
• Instagram: https://www.instagram.com/thelizwilcox/

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn 
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner.

In This Episode You'll Learn:

• How to build an Ideal Client Avatar (ICA)
• What is an Inclusive ICA and how does it differ from what you were taught?

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn 
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

Alison Tedford Seaweed, is an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years.

In this episode, we discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive.

In This Episode You'll Learn:

• What is a diversity statement and why your business should have one.
• How to write your diversity statement.
• What to do once your diversity statement is written.

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn 
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

A CTA is a statement that encourages users to take action, such as clicking a button, signing up for an email list, or visiting a landing page. A CTA is essential to any social media marketing because it helps convert viewers into leads and customers.

In this episode you will learn:

• Three elements of a successful call to action
• How to write effective CTAs to drive your customers to take the action that you want them to take.
• Just Marketing considerations to keep in mind when crafting CTAs

FREEBIE: Download 90+ CTAs that you can swipe and use in your social media marketing strategy at MegBrunson.com/cta

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn 
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

Brianne Leeson originally joined me on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic!

In this episode, I introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people, so learning more about what Autism is and isn’t and how to better accommodate Autistic people, can help us market more inclusively.

In This Episode You’ll Learn:

• What autism is and isn’t.
• Common assumptions and practices they may have that make life harder for autistic people.
• Autistic communication, and how to better communicate and accommodate for autistic people in their lives

Brianne is a writer, artist, and voice actor from Dallas, Texas. She’s the writer of the queer, supernatural comedy audio drama, Today’s Lucky Winner. After she was diagnosed as autistic and ADHD at 30, she became fascinated with evaluating the ableism she had experienced daily, before she knew it was ableism. Combining her passion for social justice, linguistics degree, and experience as a sensitivity editor for fiction writers, she’s become a passionate advocate for helping people better understand the beauty and nuances of autistic brains.

Connect with Brianne

• Website - https://todaysluckywinner.buzzsprout.com/
• Instagram - http://instagram.com/brianne_Leeson
• Twitter - http://twitter.com/hotsauceghost

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn 
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

A well-crafted hook is essential for getting people to stop scrolling and spend some time with you on social media. Without a hook, there is no reason for users to keep reading the copy you've written for them.

In This Episode You'll Learn:

• 3 types of hooks commonly used by marketers
• Just Marketing principles to keep in mind when crafting your hooks

FREEBIE: Download 100+ hooks to use in your marketing at MegBrunson.com/hooks

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn 
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

Nina Everflow, who runs the content design agency Everflow Consulting, joins Meg to discuss aligning learning intentions with positive impact when creating online courses.

Nina Everflow is a lifelong activist and passionate about personal transformation, guiding her unique approach to developing inclusive learning environments for diverse people, places, and platforms.   

Everflow Consulting supports purpose-driven business leaders and online educators to develop clear, compelling, and results-oriented content through an inclusive lens, exploring new applications of diversity and methodology for holistic growth online.

In This Episode You'll Learn:

• What is instructional design
• Why online educators need to understand instructional design
• How you can become a better teller, teacher, and/or trainer.

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn 
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

Jillian Abby joins Meg Brunson to discuss inclusive messaging.

Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated.

So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and what happens when we make a mistake?

I said "when" because we're all bound to mess up at some point - let's prepare in advance!

In This Episode You'll Learn:

• The business value of inclusive marketing, even if the people we make the extra effort to include only make up a minuscule amount of our client base.
• Easy changes to make in our writing to be more inclusive and areas of our business where we can do an inclusivity check.
• How to successfully recover from a marketing misstep.

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn 
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

In This Episode You'll Learn:

• What is psychological pricing
• What is charm pricing
• What is odd-even pricing
• How we can price ethically
• How to join the Just Marketing® movement

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn 
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

In This Episode You'll Learn:

• The downside of sales funnels
• Why we need to shift our mindset
• How to go about mapping your customer journey
• How you can join the Just Marketing® movement

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn 
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]