According to a 2019 study from Verizon Media and Publicis Media, 69% of people watch videos without sound in public places.

Another research by Facebook also found that 85% of its users watch or begin watching videos with the sound off.

Different people have unique learning styles — and different ways that they prefer to consume content. The 3 primary ways people consume content these days are via video, audio, and/or text. Certain people also require assistive technology to be able to consume content mostly for 2 reasons:

1. They may be unable to see (or read) and require audio content.
2. They're unable to hear and require visual/written content.

These are some of the reasons why subtitles, captions, and transcriptions are essential to your content marketing as a just marketer. You'll find out how to use these tools in this episode.

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

According to the World Health Organization (WHO), roughly 350 million people across the globe are visually impaired.

One in 12 men (including my stepdad) are color blind. The number is one in 200 for women.

Marketing for everyone has to be just that…for EVERYONE.

So, if you consider yourself a just marketer, which means that all of your marketing is produced through an ethical, equitable, and accessible lens, it only makes sense to keep this huge portion of the population in mind.

Color-blind folks aside, grayscale is also a preferable option for people who want to reduce stress on their eyes while browsing online.

For those who fall within the color-blind population, or just those who are interested in taking advantage of that grayscale option, using proper color contrast is like a breath of fresh air.

The right color contrast makes your content readable.

The wrong color contrast, on the other hand, makes your content relatively inaccessible depending on who is reading it.

Tune in to learn more about how you can be sure you're applying the proper color contrast in your marketing.

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

Whether you are posting on Facebook, YouTube, TikTok, or Instagram, my guess is that you are familiar with hashtags.

If you are using hashtags in your content, and you really want to ensure that what you are sharing online is inclusive and accessible, tune in to this episode...

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

Emojis are always a great way to make your messaging more personal; I know I love them. 

However, to someone who accesses your content with a screen reader, emojis can be a headache that limits their accessibility. 

Tune in to discover 9 things you absolutely must know about emojis if you want to be a Just Marketer®!

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

Alt-Text: Short for Alternative Text, and sometimes called an Alt Tag, Alt Attribute, or Image Description. Alt Text is a physical summary of an image; or written copy that accurately describes an image to a user.

Missing or ineffective Alt Text is the most problematic aspect of web accessibility. 

Tune in to today's episode to learn all about Alt Text, including 7 Tips For How to Write Descriptive Alt Text for Images and Gifs.

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

If you want to market your product ethically, you must eliminate performative behavior.

Performative behavior is an insincere action taken only to elicit a response or reaction from a specific audience ... When you want it to look like you’re an activist, so you can fit in, sell more products, or appeal to a wider net of potential clients…but you don’t put real effort into reform.

You’re trying to benefit off the struggles of others.

This episode explores:

• Identifying How You May Be Using Performative Marketing
• 7 Ways to Eliminate Performative Marketing

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

Social media breeds bullies and trolls.

People who seem to enjoy being mean and stirring up drama.

People who are often able to hide behind the anonymity of their keyboards and the internet.

People who face no accountability for the things that they say.

People who are more rude and crass than I expect they would be if you encountered them in real life.

People who are proudly and/or ignorantly racist and bigoted.

…you get the gist.

It’s a harsh reality that as marketers we have to prepare ourselves for trolls, and especially as Just Marketers - because someone always wants to hate on anything that’s progressive. SMH. But we’re going to keep moving forward regardless of these keyboard warriors.

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

Nobody is perfect.

Your company is bound to mess up sometimes, and that’s okay.

Your Just Marketing® journey is dependent on your reaction to the situation, not on the situation never happening in the first place. Your reaction determines the reputation you hold.

It also depends on the relationship between the intent and the impact of your actions.

• Intent: The “why” behind an action. Intent is simply the reason you do something.
• Impact: The effect your action has on others. It is independent of the action’s intent.

Sometimes, good intentions can have a negative impact.

There can be cases where you KNOW that you didn’t mean to be racist, anti-LGBTQIA+, or inaccessible. Your intentions were good, but at the end of the day, someone was hurt by your actions.

You can’t always control when this happens, but you can learn to anticipate it, react to it in a courteous, understanding way, and adjust your actions moving forward accordingly.

Tune in to learn how to respectfully react in these situations.

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

You’ve got your feet wet in the Just Marketing® pool; now you wanna learn to swim in the deep end without drowning. I’ve got you. First, much like swimming, you do not learn how to practice Just Marketing® overnight.

You have to learn the right practices.

You have to try them out and be okay with making some mistakes along the way. Swimming into the deep end of Just Marketing® involves awareness, understanding, and intentional practice.

In this episode, I have outlined three steps you can take to help you get started. Little by little, you’ll get the hang of it and maybe help other people get started on their journey.

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]

In This Episode We Discuss:  

• Why Inclusivity Matters in Marketing
• Why Accessibility Matters in Marketing
• Why a Shift to Just Marketing® is Just Necessary
• Advantages (and Disadvantages) of Just Marketing®
• How To Practice Just Marketing®

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: [email protected]