To put some perspective on how much things have changed in the last couple of months, I asked my panelists from the IFA session that I moderated just a couple of months ago, to put what they shared then, (regarding big data and marketing) into perspective, since the advent of Corona. 

My wonder, was whether what they’d prescribed then, would be been different, had this virus hit before convention, or if their digital marketing advice, would have remained the same. 

Today, those questions are answered by: Christian Pillat, co-CEO of Transitiv, Jason Anderson, President of United Franchise Group’s, Venture X and Chris Lybeer, Chief Strategist for Revel Point of Sale Systems.