igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companies

igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companies

By Nora Engelbert and Margret JägerBusinessManagement
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igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companies episodes

  • Nora Engelbert - From Anthropology to ARON®: Leading with Joy, Courage & CoCreation
    Nora's journey from academia to the business and public stages on transforming collaboration and leadership
    In this powerful episode, Nora Engelbert shares her personal and professional journey—from life as an anthropologist in academia to her transformative work in the business world. Now a keynote speaker and alumna of the Keynote Bootcamp with Barbara Bosch, Nora speaks publicly about leadership, change, and the human side of innovation.
    At the heart of her message is the ARON® Method with CoCreation—a five-step approach built around the simple yet profound principle of EVE:
    Erkennen (Discern)
    Verbinden (Connect)
    Entfalten (Unfold)
    Nora explains how every journey begins with a pause: tuning in, clearing what no longer serves us, and resonating deeply with the world inside and around us. From that place of clarity, we connect—with purpose, people, and potential—and then let go into trusting the flow, watching what wants to emerge and grow through co-creation.
    This method blends deep inner work with practical application, designed to support leaders and organizations as they scale digital, co-creative environments using tools like the Kyona method. Nora brings her experience, empathy, and structure to help others walk the inner path, connect authentically, and lead with joy.
    If you’re seeking a more human, courageous, and scalable way to lead—this episode will move and inspire you.
    31 min
  • Episode 11 - Mirko Pasquini - on the pandemic of violence in healthcare

    Mirko’s work “The Negotiation of Urgency: Economies of Attention in an Italian Emergency Room”, was awarded the annual Westinska Prize (2021) for outstanding dissertation by the Royal Society of Humanists at Uppsala University. A revised version of the book will be out in June 2025 with Rutgers University Press.

    https://www.rutgersuniversitypress.org/the-negotiation-of-urgency/9781978836266/

    To promote the application of critical social science concepts within emergency medicine and beyond, Mirko is engaged in health workers’ training in “Structural Competency” in Sweden, Denmark and Italy. He is also part of the Applied Health Club of the Applied Anthropology Network (AAN).

    30 min
  • Episode 10 - Maria Carmencita Job - uniting academia and the market
    An episode in Portuguese on how co-creative work between academia and business boosts innovation

    English & Portuguese

    Bio

    Maria Carmencita Job is a Brazilian anthropologist whose aim is to join forces and cross boundaries between academia and the market. She is the founder and creator of the Desbravadoras Podcast (science and the market) and the Behavioural Research Laboratory - [Ox]igênio, where she acts as Director of Applied Anthropological Research for global brands. In academia, she is in the process of doing a PhD in Social Anthropology at Federal University of Rio Grande do Sul in Porto Alegre/Brazil, studying the mobility of middle-class people to rural areas and rural landscapes, in which she analyses lifestyles, trajectories and their living conditions and worldviews. She is a researcher associated with the Biev and Navisual research centres at the Federal University of Rio Grande do Sul - Brazil, and the MTTM Mobility Studies Centre at the Federal University of São Paulo, Brazil. As an international researcher, she is associated with the urban anthropology groups EtnoUrb and Cau at ISCTE - Lisbon, Portugal. Her work as a researcher and consultant for brands through business anthropology provides a wealth of experience in the design and mentoring of creative methodologies combining applied anthropology and market intelligence for professionals who wish to become researchers working in the market.

    BIO

    Maria Carmencita Job é brasileira, antropóloga e tem por objetivo unir forças e cruzar fronteiras entre academia e o mercado. É Fundadora e criadora do Podcast Desbravadoras (ciência e mercado) e do Laboratório de Pesquisa Comportamental - [Ox]igênio, em que atua como Diretora de Pesquisas Antropológicas Aplicadas para marcas globais. Na academia, está em processo de doutoramento em Antropologia Social pela UFRGS estudando a mobilidade de pessoas das classes médias para as áreas de campo e paisagens rurais, em que analisa os estilos de vida, trajetórias e suas condições de vida e visões de mundo. É pesquisadora associada aos núcleos de pesquisa Biev e Navisual da Universidade Federal do Rio Grande do Sul- Brasil, e do núcleo de estudos sobre Mobilidades do MTTM da Universidade Federal de São Paulo, Brasil. Como pesquisadora internacional, está associada aos grupos de antropologia urbana EtnoUrb e Cau na ISCTE - Lisboa, Portugal. Sua atuação como pesquisadora e consultora para marcas por meio da antropologia empresarial, proporciona uma grande experiência no desenho e mentoria de metodologias criativas unindo a antropologia aplicada e inteligência de mercado para profissionais que desejam se tornar pesquisadores com atuação no mercado.

    1. CANAIS:
      2. Linkedin: https://www.linkedin.com/in/mariacarmencitajob/
      Instagram: https://www.instagram.com/mariacarmencitajob/
      Podcast Desbravadoras (ciência e mercado)
      https://open.spotify.com/show/4b3wDNURPZl8JTtLIuXoVU
      [Ox]igênio - Laboratório de Pesquisa Antropológica Aplicada
      https://www.oxigeniolab.com.br

      37 min
    2. Episode 9 - Scarleth Milenka - "Every industry needs a Digital Anthropologist"
      Digital Anthropology with Scarleth Milenka

      In this conversation, we start to discuss Scarleth's major fields of work:

      🔹 How digital cultures and online communities shape our digital future
      🔹 The role of Digital Anthropology in developing ethical and inclusive AI systems
      🔹 How companies can leverage digital anthropology for strategic decision-making

      With technology evolving at an unprecedented pace, understanding the human dynamics behind digital transformation is more important than ever. Scarleth shares unique insights into the cultural impact of AI, the challenges of virtual environments, and why organizations need a human-centered approach to technology.

      👉 Tune in now and discover how Digital Anthropology is shaping the digital age!

      🎧 Available on all major platforms!

      Find more about of our podcast episode on Applied Anthropology on https://www.noraengelbert.de/podcast or https://applied-anthropology.com/podcast

      33 min
    3. Episode 8 - Margret - The Power of Digital Anthropology
      Achieving Better Data with Modern Methods

      A key focus is Digital Anthropology: Margret reveals how digital tools not only help us understand the digital revolution but also how they can be leveraged for data collection and analysis.

      Whether qualitative or quantitative – how can you utilize these methods to gather relevant information quickly and effectively? Tune in and discover how digital anthropology can give you a competitive edge.

      Listen in to learn how to collect valuable data on your customers, patients, and employees, and create real value for your business!

      31 min
    4. Episode 7 - How Anthropologists Uncover Blind Spots in Healthtech & AI
      Increasing profit for tech companies and hospitals with by addressing more tech users

      In this episode, we dive into the world of human-centered research in healthcare tech with the seasoned expert, Qingyan Ma who’s spent over a decade working across the globe.

      With a PhD in Medical Anthropology, Qingyan shares insights on how she uses her multi language background and Migrant Health research in China and US as well as both qualitative and quantitative data to uncover user pain points in AI development for doctor-patient-interactions and informs product roadmaps.

      From co-design workshops to in-depth journey mapping, learn about the rigorous methods that shape innovative healthtech products. Don't miss this fascinating conversation on the intersection of anthropology, healthcare, and tech!

      Learn more about Qingyan Ma via her LinkedIn Profile: https://www.linkedin.com/in/qingyan-ma/

      You want to talk to Margret and Nora about their podcast or work: contact us via https://www.noraengelbert.de

      https://www.linkedin.com/in/margret-jaeger-2621498b/

      And if you wish to hear more podcasts from the series go to EASA-Applied Anthropology website: https://applied-anthropology.com/podcast

      We are Margret Jaeger and Nora Engelbert, hosts of the igdra space podcast on Applied Anthropology because human beings fascinate us and enabling people to live a better life is our calling.

      The podcast is hosted by the APPLIED ANTHROPOOGY NETWORK OF THE EUROPEAN ASSOCIATION OF SOCIAL ANTHROPOLOGISTS.

      The production of the podcast in terms of cutting and sound is with Lars Rühmann from Level Up Your Podcast.

      We are a charity and rely on your donations.

      So please donate via

      IBAN: DE 75 4306 0967 1275 5937 00
      BIC: GENODEM1GLS
      Kontoinhaber: igdra space gUG (haftungsbeschränkt)

      25 min
    5. Episode 6 - Chiara Bresciani - helping post war communities to thrive economically
      How anthropologists bring value to international community building projects

      Anthropologists are top gear in S.W.O.T anlysis. Not only do anthropologists help healthtech companies, hospitals and business transformations to be successful in their work, but as part of public international projects they help in detecting what people on the ground actually need to build up communities and countries that have been destroyed by civil war, anew.

      The holistic approach of anthropologists help to understand and combine aspects of physica/natural/technological environements, social environments, belief systems and psychology to a big picture from where fit for purpose actions with sustainable impact can be derived.

      Listen in to Chiara's insights into the world of community work in El Salvador.

      Find out more about the value anthropology brings to the table to make companies and communities successful:

      EASA - Applied Anthropology Network https://applied-anthropology.com/podcast

      igdra space - human centred projects to help companies and societies thrive!

      23 min
    6. Episode 5 - Nora Engelbert - anthropologists as key drivers of co-creative collaboration in future companies
      learn how anthropological thinking and methods are intervowen in and driving most management approaches

      While businesses tout 'innovative' approaches, anthropologists have long applied empirical, iterative, and holistic strategies in their fieldwork—without the corporate world even realizing it. Join Nora as she shares her 10-year journey to merge anthropology and technology, culminating in the groundbreaking collaboration model of Kyona Group, designed to help companies thrive in today’s complex world."

      33 min
    7. Episode 4 - Gaia Campanelli - anthropologists' fight to save our planet and its peoples
      Can anthropologists bridge the gap between politics and society in the fight against climate change?

      As Programme Associate for Climate Strategies, Gaia uses co-creation to translate complex scientific knowledge into actionable policies. With degrees from UCL and Oxford, and a leadership role in youth climate initiatives, Gaia brings fresh insights on how anthropologists can spark real change in the face of environmental crises.

      With a background in anthropology, project coordination and youth engagement, Gaia has gained experience in the fields of environmental health and climate change research and policy. In her role as Programme Associate for Climate Strategies, she works on projects at the science-policy interface, using co-creation as an approach to effectively translate knowledge across different stakeholder groups and stimulate timely policy actions to contrast climate change.

      She is a co-leader for the Apply Club Health, part of the Applied Anthropology Network, and a member of the team behind the Oxford Global Youth Climate Training, an award-winning course for young environmental activists.

      24 min
    8. Episode 3 - Bo Wang - how anthropology shapes the future of health tech while boosting profit
      UX/UI in IT product innovation is the home turf for anthropologists

      How can anthropology shape the future of health tech while boosting profits and customer satisfaction? In this episode, we dive into the world of UX/UI innovation with Bo Wang, a Chinese-American medical anthropologist and lead user experience researcher for a U.S. telehealth company. Bo left academia to transform healthcare, using his expertise to design, evaluate, and strategize telehealth services that truly meet patients' needs. A champion for diversity, equity, and inclusion, Bo’s unique blend of cultural insight and business acumen shows why anthropologists are the secret to successful, customer-centered health tech innovation.

      Bo is also a leader for diversity, equity and inclusion.

      He holds a master´s degree in in Anthropology from Peking University, China, and a PhD in Anthropology from the University of Wisconsin-Madison, U.S.

      https://www.linkedin.com/in/bowang-uxr/

      28 min

    About igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companies

    From the publisher's feed

    Dr. Nora Engelbert and Dr. Margret Jäger host a dynamic podcast that brings together anthropologists from around the globe to share compelling stories and insights on the vital role anthropology plays in navigating the complexities of the 21st century.