In this first episode of the Ignite podcast, Michael Waitze is joined by Sergei Filippov, Managing Partner and Head of Investments and Consulting at Morphosis Capital Partners (MCP). The two discussed what diplomatic and military history taught Sergei about management consulting, MCP’s startup programs and the drawbacks of the ‘cash is king’venture capital mindset.
Sergei Filippov, originally from Moscow, Russia, became interested in the startup ecosystem of Southeast Asia back in 2007. With decades of experience working with big firms like McKinsey, Yamaha, and Sony, Sergei offered his insights on how he has used his history degree to inform his management consulting services over the years.
Learning from History
Michael and Sergei discussed the importance of conducting a feasibility study on new business models, expansionary plans, as well as other objectives. For Sergei, it’s all about understanding and solving problems for the business’s stakeholders.
“Listen to the client first, be attentive to details. Otherwise, you might be solving a problem that’s not even there.” Sergei reflected.
To fully understand the stakeholders’ problems, consultants will need to analyse and organise all the data available, while also identifying what the key goals of the business are. This was where Sergei’s training in history came in.
From reading declassified FBI and CIA reports, Sergei noted, one starts to develop the ability to put a lot of information together and create a narrative or informed conclusion about what all the data means. The same principle applies to management consulting, where the ability to analyse and understand all the business data available is paramount to offering productive consulting services.
MCP’s Ignite and Scale Up Programs
The two then went on to talk about MCP’s Ignite and Scale Up programs. The Ignite program is designed to help new startups develop their Minimum Viable Product (MVP) and acquire their first clients in order to get funding.
Meanwhile, the Scale Up program is designed to help startups that have already developed their MVP gain some initial traction by improving their business model, upgrading their technology, and solve any other problems to get them through the next round of funding.
The unique aspect of these two programs is that MCP is more open to help older, more mature entrepreneurs who have in-depth experience in their respective fields.
Is cash really king?
Before ending the podcast, Michael and Sergei talked about the importance of profit and cash flow in new startups. Sergei challenged the idea that startups need to be making a lot of money in order to earn VC capital, using gigantic online platforms like Youtube and Instagram as an example.
Listen to our podcast to find to learn more about the key factors that contribute to the success of startups and find out how MCP can help scale your startup to the next level.