If your startup’s logo disappeared tomorrow, would anyone still remember your brand? Today’s guest, Michelle B. Griffin, knows exactly why the answer matters.

As a Forbes-featured visibility strategist, author of The LinkedIn Branding Book, and founder of Brand Leaders, Michelle has built a career helping B2B founders stop hiding behind logos and start standing out as authority brands.

After starting her career shaping the images of global sports giants and corporate titans, Michelle realized the future wasn’t about bigger logos—it was about bigger human connection. She developed the Own Your Lane framework to help founders attract premium clients, media, and opportunities without the exhausting chase. In this episode, we dig into the real role of personal branding in the AI age, why brand is the new demand for startups, how to build visibility without selling out, and practical LinkedIn tactics founders can start using today. From pitching brands on the global stage to helping founders own their lane, Michelle proves that the best brand story you can tell… might just be your own.

Chapters:

• Welcome & Guest Introduction (00:01 – 00:40)
• Michelle’s Journey from PR to Founder Branding (00:41 – 03:00)
• Why Visibility Is Value, Not Vanity (03:01 – 05:00)
• The Own Your Lane Framework Explained (05:01 – 07:10)
• Practical Visibility Tactics for Founders (07:11 – 09:10)
• Personal Branding in the Age of AI (09:11 – 11:30)
• LinkedIn Strategy and Optimization Tips (11:31 – 15:00)
• Balancing Company and Personal Brand (15:01 – 18:00)
• Positioning to Attract, Not Chase (18:01 – 21:00)
• Confidence, Clarity, and Brand Equity (21:01 – 24:00)
• Why Founder Stories Build Trust (24:01 – 27:00)
• Building Community and Authority on LinkedIn (27:01 – 30:00)
• Success Stories & Transformational Results (30:01 – 32:00)
• Rapid Fire: Misconceptions, Mistakes & Inspiration (32:01 – 35:00)
• AI Tools & Audio Writing for Content Creation (35:01 – 37:00)
• Final Takeaways & Where to Find Michelle (37:01 – 39:58)