In this episode, Louise Sheedy provides us with a better way to understand your customers and your market place. As a seasoned market research expert, Louise began her career at an advertising agency, but pivoted into market research when she realized this was her passion. Now, as an entrepreneur herself, she empathizes with entrepreneurs on a budget and shares actionable advice on how to approach market research and make it work for your business.

YOU WILL LEARN

• The importance of using market or consumer research to inform your strategic thinking and decision making.
• Critical questions to ask yourself about your market research efforts.
• Effective ways to engage in ‘do-it-yourself’ research that can give you good insights for your business.
• When ‘do-it-yourself’ research may lead you to the wrong pathway forward and ways to know when to pivot.
• How to determine a research budget for your project.
• Approaches to managing your research efforts and make the most of your investment

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In this episode, Shari Walczak of The Garden Collective, a seasoned brand strategist, opens up the multi-dimensional importance of a company brand and value proposition and why every entrepreneur should have one. She will simplify what all the ‘jargon’  means, and provides the important aspects to understand the interconnected components of a brand, how they work together, and ways to go about defining or refining your company’s brand.  Shari shares stories, analogies and structured approaches on how to get into action.

YOU WILL LEARN

• Why brands aren’t just for Nike, Tide and other large organizations!  
• How a well-defined brand strategy helps you define your ‘yeses’ and your ‘nos’ for your business
• The inter-connection of a value proposition and brand strategy and why they aren’t an advertising campaign
• Ways to define your brand vision and the emotion it can evoke
• Why it is so hard to do this alone, and ways to figure it out

GET THE FREE DOWNLOAD HERE.

Support the show