This week: TikTok challenges Google and Microsoft with search ads, GPT-4 is on the way, and social media engagement rates are dropping. Here’s what happened this week in digital marketing.

It's 2023 and the SEO landscape is becoming increasingly competitive. If you're struggling to rank #1 in Google, follow along as John Lincoln, SEO expert, walks you through 14 steps you can take right now to help you boost your rankings and get better results.

Is it the end of SEO? Or just the beginning? In this episode, John Lincoln, Ignite Visibility SEO will discuss Chat AI SEO and what it means for the future of search engine optimization.

In this episode, Ignite Visibility CEO John Lincoln will share one simple top you can use to increase your sales online. Follow along with this video for five simple steps to help your landing page optimization.

This week: Google releases a 28-page guide about its keyword matching system for ads, TikTok has a new toy for businesses, and a recent survey says that SMBs still think Facebook is the best. Here’s what happened this week in digital marketing.

The big question is: Is internal linking getting more important for SEO? We're seeing fewer links going to service and product pages because more people around the world like to link to content. And with Google's Helpful Content Update, more search traffic is being driven to content pages as well. So, what does this mean for SEO?

1. You're not taking the time to set up your tracking correctly 

2. Because your tracking is set up incorrectly, you're not able to give the right and necessary information to the ad platforms to facilitate optimization 

3. You're not focused on your sales-qualified lead 

4. You don't have the right attribution settings running or you don't have a clear way to collect data

Have you built out your target personas? Are they driven by data? If not, you're missing an opportunity. In this episode, John Lincoln, Ignite Visibility CEO, will break down how to gather the proper data to build a data-driven persona.

Local SEO is essential to make sure you're attracting local customers and growing your market share. In this video, John Lincoln, an SEO expert, will give you a quick overview of how you can optimize your pages for local SEO.

This week: TikTok gives you new options to promote your own videos, Twitter has yet another announcement that will make people mad, and Google’s mobile-first indexing might finally reach the finish line. Here's what happened this week in digital marketing.