Ignite Visibility University

This week: YouTube is testing a feature that lets you reserve ad space four months in advance, social ad spend overtakes print ad spend for the first time, and it seems like every platform has new targeting options. Here’s what happened this week in digital marketing.

Dixon Jones is a true expert in search engine optimization. In this podcast with John Lincoln, Dixon Jones discusses perhaps the biggest change to ever hit the SEO industry. There is a fundamental shift happening in the way search works that all businesses need to understand. 

Push notifications for marketing purposes are being highly debated at the moment. Are they too spammy? Can you actually get a return with the initiative? What do the numbers look like? In this episode of Ignite Visibility University, John Lincoln covers push notifications for marketing and what he has learned through a series of tests. In this video, you will learn how to set push notifications up, what to watch out for, how to set up push notifications in a sequence, push notifications for marketing by sending one at a time, and much more. Listen to this episode on push notifications for marketing now!

This week: LinkedIn has new ad targeting features, Reddit rolls out new video ad updates, and the European Union’s top court has some bad news if you’re taking a short-cut to get cookie consent. Here’s what happened this week in digital marketing.

SEO tips time! The Google Search Quality Rater Guidelines are used by the manual review team to determine good content and bad content in Google. In this podcast, John Lincoln provides SEO tips based on the Google Search Quality Rater Guidelines so that you don't need to spend your entire day trying to read this massive document! These SEO tips from the Google Search Quality Rater Guidelines will help any website. Some are basic and some are advanced.

David Meerman Scott is an author of 11 books, a marketing and sales visionary, an investor and entrepreneur. In this interview with John Lincoln, he discusses his latest book, his career, his ideas around equity and his #1 digital marketing strategy. Listen now. 

Nofollow links have always been a big topic in SEO. Recently, there have been some shocking changes to nofollow and SEO going into 2020. In this podcast, John Lincoln from Ignite Visibility discusses the changes to nofollow and SEO. Now, Google and Bing both look at the nofollow as hint, not an absolute directive. Also, the nofollow has some new attributes. Those are sponsor and UGC. These are things all people need to learn about nofollow links and SEO.