Ignite Visibility University

Rand Fishkin has an amazing story. In this interview with John Lincoln, he tells all. His journey with Moz, his plan for Spark Toro, why he is driven by guilt, his predictions for digital marketing and more. Listen now to understand the insatiable drive in Rand Fishkin and why that may lead to his ultimate redemption. 

This week: Facebook’s new tool may affect the way you do business, Google will show ads on its mobile home page, and chatbots are earning businesses some serious bucks. Here’s what happened this week in digital marketing. 

Paid media is changing faster than ever. In this video, John Lincoln covers starting with a small paid media campaign and the journey to a mature campaign. Lincoln also covers new or mature markets and how your paid media strategy differs for each one. This can help anyone getting started with paid media in 2019. We'll cover Google Ads, Facebook, Instagram, programmatic, YouTube and more.

 This week: younger folks opt for “no-click” search results, Bing Ads is rebranding, and podcast ad revenue is on the rise. Here’s what happened this week in digital marketing.

 Voice search and voice-activated devices are taking off! By 2020, it’s predicted that 50% of searches will be done by voice. Forty percent of adults now use voice search once per day and voice commerce was a $1.8 billion retail segment in the U.S. and $200 million in the U.K in 2017. Clearly, the use of voice search is exploding, and that's why you need to attend this free webinar featuring 3 industry experts.   Join us for Ignite Your Voice, a free webinar that will teach you how to capitalize on voice search for marketing. Speakers include John Lincoln, CEO of Ignite Visibility, Lex ten Veen, EVP Strategic Partnerships of Uberall and Andrew Bressers, Vice President of Sales of Shopper Approved.   This powerhouse of speakers will cover the most important data, strategies and action items for voice search in one hour.  

 You are 25. You get thrown into a meeting WAY over your head. Everyone in the room is an executive with 15+ years experience. It is your turn to present. GO.   I've been there. SO MANY TIMES!  Why do we not take the time to properly coach the youth on how to thrive mentally in these tough situations? Why do business not properly train and prep for these scenarios?  Here are my top tips for succeeding in meetings. 

 This week: Twitter ad revenue spikes, an AMP WordPress plugin now supports Stories, and wait until you hear how many people are using voice search these days. Here’s what happened this week in digital marketing. 

 Do not even think about underestimating the value of title tags in 2019. Title tags are so important for SEO. In this video, John Lincoln covers title tags for SEO in 2019. Watch this video to learn about title tags for search engine optimization. John gets very excited about the topic and you should be excited as well! By the end of this video, you will be an expert on titles, get better click through rates and perhaps improve your time on site.  

(Podcast) Want to know what is really working in 2019 for marketing? Jesse Ness, Director of Growth Marketing at Ecwid, walks us through some of the best practices that have allowed the Ecwid business to grow. Outside of this, Jesse also talks about Chatbots and why he is so excited about them right now. Jess is an industry veteran and this is one podcast you don't want to miss.