Ignition Time - One Word. Five Minutes. Ignite Your Practice.

System. A set of processes that allow any outside party (staff, investor) to insert other people into your practice and enable it to grow. A practice owner without systems is a glorified employee, chained to his / her own practice. A practice owner with a system has freedom, flexibility and time to pursue other interests.

Important. The things that are the most important don't seem very important, in fact they are not urgent. The best thing you can do for your practice is to focus on the things that are important. Ignoring this principle could put you in a constant downward spiral, where you are constantly scrambling to deal with things that are urgent and important.

Culture. The one word that describes your practice. Would your employees say the same word? How about your patients? In this podcast we talk about culture and the importance of creating a culture that will drive your practice forward.

Cash. The recent trends of declining coverage, skyrocketing copays and high deductibles can facilitate cash paying programs. Jarod Carter PT, DPT helps you transition to an out of network, cash paying model to help grow your physical therapy private practice.

Cost. Most practice owners know the average reimbursement per visit, but few know the cost of patient acquisition. Understanding cost of patient acquisition allows you to identify and grow marketing campaigns that work, and shelve campaigns that don't.

Metrics. Andrew Vertson PT, DPT, ATC is a metrics genius. The owner of 3 clinics in California, with over 1600 patient visits a month and a lecturer at Loma Linda University, Andrew has mastered metrics to scale his practices. Andrew holds nothing back, and shares his best advice on financial management and metrics in this episode of Ignition time.

Objective. Would you treat a patient without knowing what was wrong with them? Probably not. If that's true, let's be honest. Why would you do any type of marketing if you are not clear about your objective? Learn how to identify one of THREE major objectives in your marketing.

Scale. Neil Patel knows what it means to scale and shares his best advice. He is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

Social. Greg Todd PT shares the importance of social networks in the growth of your practice. The more networks you create, the bigger your practice will become. Social allows you to create networks faster than ever before.

Speed. In business, and in practice, 80% of a job well done, with speed of implementation, is way more valuable than 100% precision and delays (the pursuit of perfection).