This provides an in-depth analysis of the business model for the IJOOZ fresh-squeezed orange juice vending machine, detailing how the Singapore-based IoT technology company has rapidly expanded its presence globally and within Japan.

The explanation breaks down the company's strategy using five core components: Target, Competitors, Value, Capability, and Revenue Model. IJOOZ appeals to health-conscious consumers and those seeking a quick, moderately priced, entertaining experience that is superior to standard vending machine drinks. A key to IJOOZ’s profitability is its efficient operational capability, which utilizes IoT and AI for monitoring and replenishment, alongside global scale-based sourcing of oranges to keep costs low.

It concludes that IJOOZ's strength lies in its robust, tech-driven business strategy that prioritizes cost compression and continuous growth, rather than simply being an ordinary beverage company.