More at http://www.ijump.co.nz/ ... This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture. You'll hear * what brand culture has to do with the web * how online tools are making everyone more brand-aware and socially aware * what a company blog is for * the issues marketers face worldwide, particularly in emerging markets Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin

(Find out more at http://www.ijump.co.nz/) Social media is changing everything, including advertising. Today Marie talks with Jerry Beale, strategic and creative director at Radical Alice about: * What's changing in advertising * What marketers can do * How to get started * Why Radical Alice no longer has a MySpace page! Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin

Find out more at http://www.ijump.co.nz | Today's Jump In is a little different, showing how social media can help anyone. In 1968 David Garratt and his wife Dale transformed church music. Forty years later, David's still pioneering, using social media to spark discussions on the use of indigenous music in worship. It's really interesting to hear David's perceptions of the benefits of social media. He's seen beyond mere technology to the real purpose of social media - connecting people. Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin

Find out more at http://www.ijump.co.nz/ ... Simon continues the conversation with direct marketer Ben Goodale. Ben sounds off on... blogs (why he doesn't read them) ... podcasting (why they may struggle in New Zealand) and managing your personal brand online. :: Get the latest Jump In for free in iTunes or on the web. Subscribe at http://feeds.feedburner.com/GetJumpin

Visit us at http://www.ijump.co.nz/ ... Simon Young speaks with Ben Goodale from 1:1 agency justOne about ... how social networking changes everything ... fake blogs ... and what Second Life means for kiwi marketers. Part 1 of 2. ... Get the latest Jump In for free in iTunes or on the web. Subscribe at http://feeds.feedburner.com/GetJumpin

Visit us at http://www.ijump.co.nz/ Marie Young discusses social media with TV tech talker Paul Reynolds. In this episode ... should a blog be part of a corporate site, or separate? Is Social Media a waste of time? ... and Generation X's deep dark secret. Get the latest Jump In for free in iTunes or on the web. Subscribe at http://feeds.feedburner.com/GetJumpin

Paul Reynolds, joint md of McGovern online and TV tech commentator, talks with Marie Young about blogging and social networking. Find out: * How he started blogging * How to discover your voice * How a company can incorporate blogging This is part 1 of a 2 part interview. Next week Paul takes on Generation X's dirty little secret! Get the latest Jump In for free in iTunes or on the web. Subscribe at http://feeds.feedburner.com/GetJumpin

Simon Young talks with Ludwig Wendlich,16-year-old web developer and organiser of BarCamp Auckland, an UnConference for web people. Find out about the future of conferences, and what it means to you as a communicator. Get the latest Jump In for free in iTunes or on the web. Subscribe at http://feeds.feedburner.com/GetJumpin

iJump cofounder and catalyst Simon Young talks with Tango Communications' managing director Boyd Wason about: * how to engage audiences using social media * which social networks are "hot" * how to create a marketing strategy that really engages Subscribe to this podcast for free at http://feeds.feedburner.com/GetJumpin

Dwayne Alexander, former CEO of apnfinda, talks about his new startup, LiveMyGoals.com Hear how to get your whole team motivated, manage change, and harness the power of social media.