This Omni Talk Retail Fast Five segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, Quorso, and Veloq, dives into IKEA testing a store-in-store concept with sporting goods retailer Decathlon.

Chris Walton and guests Cassie Ryding and Joanna Rangarajan discuss what this collaboration could mean for the future of retail partnerships, experiential stores, and how retailers rethink physical space.

⏩ Watch the full episode here.

#IKEA #Decathlon #RetailPartnerships #OmniTalk