This japanese concept translates as: a reason for being, and it talks about finding your purpose in life. The question that we have is - How often does our purpose change and what to do about it? For many of us it was a real struggle to find what we love to do and what we are good at. When it came to creating a business around it, that became a challenge of itself. So, is it possible to unify all 4 pillars that Ikigai stands on, or are some of them combined enough?