If all you ever had access to was this one voicenote, you could become a millionaire.

Most of you will listen once & go right back to the thing that isn't working.

That's not a memory problem.

Madi Maple — MC, in-house DJ, and embodiment session host at last year's Nice Girl Funeral is back for another year. Before we get into what's coming, she got real about what's been happening since.

Because she's been through one of her own.

She built her original business on confidence coaching .. comparison, doubt, people-pleasing, the not-pretty stuff. When sales started to dip a few years in, she made a story about it: people want business coaching now, not just confidence work. She didn't even realize she'd made the story. It just felt true. And so she spent years becoming very good at something that wasn't quite fully hers and watching herself get quieter, less certain, more comparison-driven. All while thinking she was being authentic.

Then she went to a festival, had a shadow-confronting experience she's still processing, and came home knowing: she was meant to go back to the beginning. Not because it was safe .. but because it was hers. And nobody else is doing it the way she does it. That's the whole fucking point.

This episode is a conversation about the covert ways the nice girl shows up even in the women who are already rule-breakers and authenticity coaches. Why we lose our voice trying to say the right thing to the right person. What it costs to keep playing in someone else's lane. And why strategy is sometimes just avoidance.

Plus — what Madi remembers about last year's Nice Girl Funeral: "I don't remember anything Jess said. I remember how I felt. You cannot manufacture that online."

If you want to feel that for yourself this October — tickets are at the link below.

👉 Get your Nice Girl Funeral tickets here

Listen until the end.

In November 2024, Kristyna was telling Jess that her audience couldn't afford $47 — and sending screenshots of overdraft bank accounts to prove it.

By January 2024, she had her first $10K cash month. The woman who said she couldn't afford her offer came back the month after and paid in full for three months.

Nothing changed in the market. The offer didn't get cheaper. What changed was the conviction behind every word she was putting out.

This is a conversation between Jess and Kristyna now 18 months in — about what the long game actually looks like. Not the 90-day sprint. The compounding. The multiple identity deaths. The moments where you have to shed clients, shed programs, shed versions of yourself that can't come with you anymore and do it without falling apart, because you've finally stopped outsourcing your sense of safety to outcomes and other people.

They cover the "I trust you but I'm also learning to trust myself" season every client moves through, what happens when you declare something publicly before it's actually real (and cry with tear stains on your shirt posting it to your stories), the $3K credit card bill that became a $3K sales day and why Jess's response was "now why don't you expect double that next time," and what unconditional commitment actually looks like across 18 months versus the conditional "I'll stay until it gets hard" version most people are running.

"This is your first initiation test at learning how to trust yourself. You already know your answer. Just fucking do it."

In the first month after joining Power Moves, Lindsay called off her engagement, lost 70% of her income, and was still navigating the tail end of a health journey.

She never once came in asking how to fix it.

Instead, she leaned in .. not frantically, not in extraction mode, not binging every training. Just knowing the container was there. And by the time we recorded this conversation, she had six figures contracted in a program that didn't even exist when she first offered it in her DMs.

In this episode, Lindsay and Jess go back through the full arc: the misaligned engagement that was quietly showing up as misalignment in her business, why she almost didn't invest again after a mastermind where the coach wasn't leading with integrity and the programs hadn't been updated since 2021, and what actually changed the moment she stopped filtering her content through what she thought people wanted to hear and started saying what she actually needed to say. The result .. 50+ new followers a day, hundreds of DMs, 14 women in a container she built from scratch and over six-figures of income contracted within 45 days.

They also get into the distinction that changes everything about how you approach high-ticket investment: you're not in it to get something out of it. You're in it to become a different person. And the difference between women who build on engineered stakes (consciously creating pressure to grow) versus the ones who only perform when their back is against the wall and their life is on fire.

Plus, the take that will either deeply resonate or start a fight: if you're a woman, your business is intuitively based. Period. You cannot strategize your way out of it.

Brittany built multiple successful businesses before she ever hired a coach.Fitness. Beauty. Personal brand from scratch. Clients flowing in. Content that worked.

Then she started investing heavily in the online coaching space and spent the next two years being methodically stripped of everything that had made her successful in the first place.

Don't speak to pain points. Remove yourself from your content. High-level clients want aspiration, not realness. And if you're feeling self-doubt? That means you know deep down you don't deserve the success you want. So she got up at 5am for $500/month ice bath memberships because that's what "high level" looked like. She spiralled over dishes in the sink.

She turned every piece of authentic, voice-driven content she had ever made into hyper-strategic, personality-free output and watched her audience stop growing and her income nosedive.

This episode is a conversation between Jess and Brittany about what that indoctrination actually costs and what it looks like to get yourself back.

Brittany shares how her experience was different joining Power Moves Mastermind.

They cover the moment Jess clocked exactly what was wrong (and it had nothing to do with strategy), why being called out in a space with real ownership behind it lands differently than being called out by someone performing authority, the "nobody cares about your mastermind name" moment that snapped Brittany out of three calls of spinning, and what happened when she stopped trying to be high-level and started just being real again.

For the record: $47K in sales in 5 weeks after. Better client results than she'd ever had. And 80%+ of application forms now say some version of "I love how you lead in real time."

If you've invested a lot in coaching spaces and feel more confused and less like yourself than when you started .. this one's for you.

Nikki St. Paul came into Jess's world when her business couldn't logically justify the investment. She deleted the message saying she was in. Jess had already screenshotted it. Muhaha.

That moment .. the pull-back, the fear winning for about 24 hours, is where this conversation starts. And what happened in the months after is exactly what Jess talks about but rarely gets to show in real time: identity shifting not through strategy, but through the decision to move anyway, even when the obstacles are literal. Including a bank fraud team that needed to be convinced on a five-hour time difference that a near $30K wire transfer was not a scam.

In this episode, Jess sits down with Nikki to trace the full arc .. from a low-ticket micro offer entry point, through Quarter Carnage, through the Ascension tier, to launching her own mastermind and selling out VIP spots for her live event in 48 hours. Not because she had the evidence or the revenue to justify each step. Because she stopped letting logic run the decision.

What you'll hear: what the resistance actually looks and feels like at each stage (including nausea), why every obstacle that showed up was the identity work, not a sign to stop, what embodiment actually means when you stop treating it as a concept and start living it as a standard, and what Nikki would say to anyone sitting on the fence right now.

Spoiler: she's very direct about it.

In November 2023, I had a $7,000 month.In November 2024, I had a $61,000 month.The difference wasn't a new strategy. It was the moment I got so sick of my own excuses that I stopped calling them anything other than what they actually were: choices.

In this episode, I'm sharing the story I've never told in full .. the mastermind I invested in while freshly postpartum that completely took me out of my power, the sunk cost spiral that kept me stuck for almost a year, and how the same pattern I recognized from a 7-year toxic relationship and a degree I never used showed up in my business in a way I almost didn't catch.

This is the episode about sunk cost fallacy, not as a concept, but as a lived experience that quietly destroys otherwise high-performing women. The one where staying feels safer than deciding. Where "I've already invested so much" becomes the reason to keep investing in something that's not working. Where you already know what you're doing and you're doing it anyway.

If you're aware of the pattern, it's a choice. And if you're choosing it, something on the other side of that decision is available to you the moment you stop.

This one's for the woman who knows exactly what she needs to do next and is still finding reasons not to.

This is what it sounds like when I walk outside at night, hear the crickets, and remember why any of this matters.

Because here's what I keep seeing: women who have built genuinely incredible lives, overcome things that would have taken most people out, grown into versions of themselves their younger selves couldn't have imagined and they've completely normalized all of it. They're scanning for the next problem, the next goal, the next proof they're enough, instead of actually letting themselves be in the life they already built.

You've been conditioned out of being proud of yourself. And you've been sold the idea that there's a there — some future arrival point where it finally feels like enough. There isn't. There's only this.

In this episode I'm talking about what it actually looks like to romanticize your life without waiting for your circumstances to change, why presence is the real prerequisite to expansion (not strategy, not frequency hacks), and what happens to your reality when you stop white-knuckling the how and actually let yourself be open to what's already in motion.

The more skilled you become at what you do, the harder it gets to explain it because real expertise doesn't come with a thought process anymore. It just happens. And when you try to reverse-engineer it into content, most coaches default to telling people how good they are instead of showing them what that actually looks like in real life.

In this episode, I'm breaking down why telling language kills conversion and what to do instead. There's a difference between saying "I'm a mirror for my clients and reflect their power back to them" and painting the scene of a client who's mid-getting-ready for Valentine's Day dinner, pulls out her phone, posts a carousel, gets a DM within minutes, responds in two words, and wakes up to a four-figure client. One of those makes people nod. The other makes them want in.

This is the show-don't-tell principle but applied at the level of sales psychology, not just content strategy. I'm walking you through exactly how to use client stories, your own transformation, and the real objections your ideal client is sitting with right now to create content that converts without you ever having to stand on a pedestal and announce that you're the best.

Your expertise will bleed through when you stop trying to prove it. This episode shows you how.