Leading an organization into the future is no easy task. It requires very specific planning. The planning of how messages are delivered to the people who will ultimately carry out the vision of an organization's leaders is vital to the overall success of a business. In this episode, Adam Torres and Patti Sanchez, Chief Strategy Officer at Duarte, Inc., explore how her book, "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols," is helping leaders communicate more effectively with their organizations.

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