Another innovation song, inspired by an article in the Journal of Product Innovation Management by Frank Piller and colleagues, in which they put Chat-GPT through its paces as an innovation assistant. It performed surprisingly well at diverse tasks including search and analysis, trend spotting and idea generation. Their conclusion was that this technology would work best in hybrid mode - in other words, in a human/AI partnership.

⁠⁠⁠You can find a transcript here,⁠⁠⁠ together with many other innovation resources including video, audio, cases, tools, even some songs!