In which Jason and Ben discuss feelings, authenticity, and a $30,000 chef's knife none of you will ever own. The bar: do you derive joy from the products you use?

In which Jason and Ben move up Shedroff's pyramid to discuss price, a product's "story," and the difference between a Bic and an Alpha. Also, do airlines feel empathy for their customers?

In which Jason and Ben discuss Maslow's hierarchy of needs, Nathan Shedroff's "Making Meaning," and the similarities between the iPhone and a Swiss Army Knife.

In which Jason and Ben define quality, once and for all. As in the last definition you will ever need.

In which Jason and Ben discuss the creation of the Prometheus Lights logo, the fallacy of "the customer is always right," and personal history.