Hello fellow memelords and memestresses, we had a chat with James Coan this week on how you can not ONLY can you use memes for fun and profit, you can also use them to try to create a better society!
As has been an ongoing theme this season, we wanted to focus on not just the problems our generation is identifying in our society, but also the possible solutions, and like our housing episode, James actually has some really innovative solutions to how we should lessen the vitriol in America, from creating targeted Heineken ads to changing the ways the Facebook algorithms work so they deprioritize sensationalistic or vitriolic political posts.
All of this strategy is based on the belief that humans are fundamentally emotional in the ways we form political opinions, and thus the way James chooses to combat polarization is grounded in emotion as opposed to focusing on specific political issues like abortion or gun control.
If you found this conversation with James insightful or inspiring, especially if you are interested in contributing to the kind of work he is doing, you can reach out to him at [email protected].
You can also read an article he published with further thoughts on polarization in America and how we can address it here: https://www.better-angels.org/our-descent-toward-political-loathing-resentment-and-distrust-and-how-we-rise-again/
Music is The Beauty of Maths by Meydän.