Analysts suggest that private consumption in India will touch USD 6 trillion by 2030. Perhaps, this might seem optimistic but the reality remains that the growth anticipated over the coming 5 to 7 years would certainly be brisker than that demonstrated over the last decade.
As strategists work through their outlook for 2030, they must recognise the fact that India’s rural market opportunity is poised to undergo alluring changes. The transitions taking place are hastening rural market transformation and leading the charge is the growing acceptance of digital technology, e-commerce and online banking. Everything in business begins with connectivity. If you can reach customers, then you have a market. On this score India’s performance over the last 7 years is unprecedented.
The rural market opportunity, just as the India potential, has been spoken about for two decades. But, this time around, it seems real. This podcast explains