We spend a lot of time on IMA Leader talking about modern marketing but after more than half a century, Television has dominated the advertising landscape – especially for brands seeking national exposure. The unique thing about TV is that is both transcends and capitalizes on internet marketing techniques. Few people are better positioned to talk about entertainment marketing than Claudio Ludovisi. As Senior Vice President of Operational Strategy for Marketing and Digital at NBC Entertainment, Claudio has an extensive career leading initiatives across all aspects of entertainment marketing.

Marketers often fail to learn from educators. Educators fail to learn from marketers. In many ways, these two disparate trades are inexorably mixed. Learn about one of the points of intersection with our guest, Cine Learning CEO, Diane Senffner.

This week, our attention turns to the tools business leaders and marketers need to be successful. My guest is Laura Petersen an IMA member, small business owner and someone who plays a critical role here at IMA Leader.

Victor, CEO of evite, returns to our discussion of connected business models. In this episode, Victor dives deep to share how viewing businesses in outdated terms like B2B and B2C can be misleading. He uses his experience at evite to show a new framework for business evaluation that can uncover new opportunities.

Victor started a consulting firm while a student that built software for his school. Now he’s coming up on his one year anniversary as CEO of evite. Hear how he looks at businesses today much differently than the traditional B2B and B2C framework.

Rand Fishkin has journeyed from founder to CEO and now is a happy individual contributor of one of the fastest growing internet marketing related companies in the last five years. He shares his thoughts on learning from failures and knowing when to hand over the reigns.

Alexander Gray, Chairman of IMA Canada, shares his entrepreneurial journey from owning a martial arts studio to founding and running Skylight Global, a multinational real estate investment and internet marketing firm.

Oracle and The CMO Club recently published an incredible guide for Marketers. We have the co-author and one of the major contributors with us today offering advice on the important relationship between the CTO and CMO.

Jeff Marcoux is the CMO-Lead at Microsoft. He’s also Chairman of the Northwest IMA. He shares his insights into achieving the ultimate customer experience. We also share with you the latest job openings for career minded professionals in our Career Opportunity Exchange.

Christoph Trappe was one of Content Marketing World’s most influential marketers last year. Today he shares expert advice on using Twitter to grow and engage your audience. Dylan Jorgensen share’s what he’s doing to help realize Tony Hsieh’s vision of revitalizing downtown Las Vegas.