In this episode of the Imagine AI Live Podcast, Chris Madden sits down with four creative juggernauts: Dave Metcalf, the creative mind behind Dove’s “Real Beauty,” Jimmy Smith, the visionary behind stunts like a man skydiving with no parachute for Stride Gum, as well as Theresa Kennedy and Michael Evans of the Black History Foundation.
Together, they’re building Ad Legends, an AI-powered platform that replicates the brilliance of elite ad agencies—making world-class creativity accessible to everyone.
They discuss how Ad Legends lets you brief digital versions of advertising icons like Lee Clow, Vince Cook, and Cheryl Berman to ideate on your campaign—whether you're a startup or a Fortune 500 company. They also dive into the state of AI-generated advertising, why most of it is B.A.I. ("Bad AI"), and how their platform injects authentic human creativity into every idea.
(0:00) Intro and guest introductions
(0:30) Dave’s journey at Ogilvy and Dove’s “Real Beauty”
(1:15) Jimmy’s background: Stride Gum stunt, Nike, and Gatorade
(3:03) The origin of Ad Legends
(6:08) Why Lee Clow matters in the app
(7:45) The user experience and use cases
(9:15) Making your cat a brand: Ad Legends’ flexibility
(10:01) The rhythm of creativity and how AI enhances it
(11:52) How the platform builds and expands campaigns
(13:44) Collaboration with real Ad Legends
(14:48) Creative process, riffing, and human-AI synergy
(16:34) The "Bo Knows" story and creative spontaneity
(18:41) Why ChatGPT delivers “the good, the bad, and the ugly”
(19:30) The problem with B.A.I. (Bad AI Advertising)
(21:45) Introducing the Black History Foundation with Theresa Kennedy and Michael Evans
(24:30) Using decentralized infrastructure to verify and archive data
(25:44) Origin of the Black History Foundation and their mission
(26:40) Future vision: metaverse, tours, education, and long-term preservation
(28:50) The importance of preserving African and Caribbean languages
(30:49) Working with OpenAI to address systemic gaps in datasets
(33:21) Where to find and support the Black History Foundation