William came from a scrappy, startup software background and his co-founder, Will, came from the more traditional, formal agency background. In 2015 Sweet Briar College, a historic women’s college in Virginia, was closing. Having attended the all-men’s counterpart, Hampden-Sydney College, William knew he wanted to help and knew his background in marketing could make a difference. William launched a HSC for SBC campaign and Shop for Sweet Briar shopping event to raise awareness and funding. Sweet Briar was ultimately saved and William saw a need to help alumni connect and fundraise easier. Recognizing this paint point, William created Alum, a mobile app for alumni chat and giving, used by alumni from over 300 colleges. William began to understand how different selling to school administrators was compared to e-commerce entrepreneurs. With the end goal being to optimize his own marketing, William envisioned a personality marketing tool. William and Will built Sorter to establish a more subconsciously beautiful internet. Sorter predicts personality traits and suggests marketing and interface adjustments based on the psychology of the recipient. Learn how Will and William are on a mission to fundamentally alter the way people and brands say hello in this week’s episode.

Jackie was shocked at the cost of wedding dresses. She quickly realized the wedding she imagined on Pinterest would cost a small fortune. So, like any resourceful girl with designer taste, she looked for another way. She found there were other girls trying to buy and sell their wedding gowns and save money. Jackie wore a Vera Wang gown that was worn by a bride in Atlanta. She resold it to another bride in NYC after her wedding, and that bride sold it to another bride in London. 4+ brides wearing a $7K dress instead of 4 new dresses at $7K each.

Jackie started Nearly Newlywed with the money she got from reselling her wedding dress and the little money left after her own wedding a few months before. NearlyNewlywed.com was launched out of her living room with the support of her husband, family and of women all over the country who sent her their gowns and believed in what she wanted to build. Every dress they help sell or bride they help get a gown she loves for less is a building block to a bridal revolution.

Lice Ladies was founded in 2008 in Atlanta by Jennie Lasater. With a Master of Science in Biology, she founded the company taking a scientific approach to give clients a safe and effective option for head lice treatment. Using her science background along with our all-natural, FDA approved, safe and effective products, she built a service to help families get rid of their head lice infestations and educate on how to help prevent re-infestation. Now, all of our Lice Ladies Clinics and owners have one mission: to eliminate lice and nits safely and effectively from your family’s hair. The Lice Ladies take a very serious approach to business. They offer professional services by technicians that are trained extensively to be experts, while maintaining the strictest levels of integrity and privacy.

Dr. Darria Long is an emergency room physician, regular expert on national TV - you'll find her on CNN, HLN, and The Dr. Oz Show, mom of 2, and also the author of the national bestselling book Mom Hacks - which has been endorsed by Dr. Oz and Dr. Sanjay Gupta. Dr. Darria has become the national 'go-to' doctor for women and parenting health - Dr. Oz refers to her as the "make-life-better-for-women doctor". Dr. Darria is a Clinical Assistant Professor at the University of Tennessee School of Medicine. She received her MBA from Harvard Business School, and residency training in emergency medicine from the Yale School of Medicine.

Ugo began his career in finance in New York, but always had a passion for

relationship dynamics. From his early days acting as the playground “date

doctor” to helping his friends in the city figure out where they should go

on date night, Ugo realized that a lot of couples needed an extra hand when

it came to researching a great date. Bloveit was born from the millennial

couple’s desire for a memorable experience vs. an evening of Netflix &

chill. Learn how Ugo is strategically growing the team behind his date

night service at the click of a button.

Chris Dix is the founder and chief developer of Thoughtpost. He has over 20 years of professional software development experience with multiple industries and organizations, including finance, IoT, and NASA. He is also an author and speaker on software development, contributing to books and magazine articles, and presenting at national technology events for O’Reilly, VSLive, and Microsoft.

The most loyal Angeleno in the office, Chelsea was born and raised in Los Angeles and attended UCLA, where she met Jenni as a KAPPA pledge. While pursuing her degree, she worked in marketing at Brandy Melville and Ogilvy & Mather and fell in love with the power of branding and the importance of humanity at every aspect of business. After graduation, she and Jenni moved to Venice Beach where the idea for BOXFOX was born after spotting a gap in the lifestyle and service space for elevated and effortless gifting. A design nerd at heart (have you seen her office?), Chelsea is obsessed with airports (yes, seriously), travel, and what makes great design — in life and at BOXFOX. At 27, she is a recent addition to the Forbes 30 Under 30 2019 list and she is the driving force behind BOXFOX’s creative and aesthetic vision, ensuring they stay true to their customers’ needs and their belief in well-presented and purposeful gifting.

Julie Marateck is a brand storyteller. Whether through copy, social campaigns or TV commercials, she believes that impacting an audience goes beyond just hashtags and headlines; it's about sharing the heartbeat behind a brand. Julie has worked at some top tier agencies (Razorfish, Swarm, 352) and created work for award-winning brands, including; Delta Air Lines, Coca-Cola, Chick-fil-A, Glock, Inc., The Weather Channel, Chevrolet, Walmart, Kia Motors, and Gillette.

An Atlanta native, she also has an incurable case of wanderlust and a healthy addiction to cats, coffee and fun kicks. When Julie’s not watching Netflix or playing with her nephews, you can find her pursuing her passion for photography, performing stand-up comedy, and traveling the world.

Cary Caster, BS, LMT, CCA is a Botanist, Licensed Massage Therapist and Certified Clinical Aromatherapist who is on a mission to help people be their best self every day. She believes that people can take their health and wellness into their own hands by incorporating the healing benefits of therapeutic quality essential oils. Cary is the founder and expert behind 21 Drops, an essential oil therapy company, and shares her devotion to healing by having sat on the board of the Alliance of International Aromatherapists for 6 years. She has been featured as an essential oil expert in the Huffington Post, Vanity Fair and Martha Stewart Living, among others, as well as being a contributing editor to every issue of Yoga Digest magazine. Cary has also offered continuing education classes in Aromatherapy at the University of Miami’s iCAMP program and throughout the country.

Sam Later was working at a software company in San Francisco that sold analytics to eCommerce companies to measure what's happening on their website. After being inspired by the young company founders around him, Sam left his tech job in Silicon Valley with the goal of pursuing entrepreneurship while spending more time with his dog. Sam founded Atlas Pet Company, a high quality dog product line backed with a lifetime warranty, even if your dog destroys it. He now travels the country with his girlfriend and their two dogs in a converted sprinter van connecting with influencers and fans of his pet products while running the company remotely.