IT MATTERS HOW IT'S WRITTEN  

Content writing can be a daunting task, and the headline seems to be the hardest part. A headline must stop the scroll and get a reader to keep reading.   Lauren Roy, a creative copywriter, talks about why headlines are the most important part of any post.  

 She shares, " a headline is one of the most important because actually 8 out of 10 will read your headline. So it's a pretty good, it's a pretty good ratio. Yeah. So what I always like to do myself and what I recommend is, you know, doing something like a why starting with why, a how. People love using numbers like a number, you know, number one tip or three tips definitely including any like, hypnotic words I call them like, like the secret."  With stats like this, you can't argue that a good headline can make or break a post. Want to get more from your writing? Make sure the headline is on point. 

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