I feel that the best businesses that you can build are the ones that scratch your own itch or is something you're very passionate about.

Iman El-Bawab always had a thing for crocheting ever since she was a kid and turned this passion into a viral sensation on Tik Tok and social media with her brand The Love Cats Crotchet.

Iman is able to handmake cute crochet animals that sell out whenever she restocks. The crazy thing is that she is still in college studying computer engineering which is some task.

We will go over how Iman started and scaled her brand and how she balances school work, and social life.

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