How do you get an audience to step into your content? Augmented reality, virtual reality, and immersive installations all their own set of challenges. We've experienced the pitfalls, now learn from our mistakes. From physical location based AR, to simple Instagram filters, we know how audiences will react when presented with certain obstacles and opportunities. Learn how to best leverage your existing assets, your physical space. digital space, and marketing channels to get the most out of your engagement. 

What are "existing platforms" and why do you hear us mention them on every episode? Did you know there are platforms available today that empower you to start experimenting with augmented reality and virtual reality today? Did you know some of them are free to use? We answer these questions and provide details about which ones might be right for you to investigate, and which platforms may not be the right fit. 

The million dollar question gets answered - spoiler - it doesn't cost a million dollars. While most global brands and large institutions have the budgets to pursue something at a seven figure scale, we know that most businesses don't have those resources. We break down what a $1k, $10k, and $100k project looks like when it comes to creating an augmented reality, virtual reality and immersive experience.

Where does augmented reality and virtual reality content come from? We'll take you on a short journey through the content creation world and discuss where to find free content, how to create custom content, and how to get users to create content for you. After this episode you will have a general idea about where to start to bring augmented reality and virtual reality content into your business.

What is immersive content? In this episode we dive into content in AR and how it can be applied to engage consumers. We also take a look at a couple of specific examples of content in AR and how they differ when trying to connect with your audience. 

Ever wonder how to start diving into the world of immersive content and experiences? Learn how two startup founders got their start and have built businesses around AR, VR and Immersive.

We introduce our co-hosts, Dave Mason and Bradley Smith, two startup CEO's taking us through their initial experiences in augmented reality, virtual reality and immersive experiences. Ultimately, they shed light on why it matters and the opportunities they saw that inspired them to start businesses built on immersive.