Join an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints. Cynthia Egan and Luis de la Cámara delve into successful collaborations between game franchises and other industries, influencer partnerships, leveraging game IPs, experiential events, and how non-gaming brands can leverage these learnings to deliver captivating cross-platform campaigns that engage consumers on a deeper level.

Speakers:

• Cynthia Egan, Director, Northern Europe, Meta
• Luis de la Cámara, VP of Marketing, Rovio

Take Aways:

1. Immersive storytelling techniques in gaming.
2. Cross-platform campaign strategies.
3. Leveraging game IPs and influencer partnerships.

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