<p>Facts and logic have never been so irrelevant for persuasion. 5 tips to change people's minds now that they construct their own reality from Facebook comments.</p>

Facts and logic have never been so irrelevant for persuasion. 5 tips to change people's minds now that they construct their own reality from Facebook comments.

Immune To Facts: Persuasion In The Pete Evans Era

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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Immune To Facts: Persuasion In The Pete Evans Era

Immune To Facts: Persuasion In The Pete Evans Era

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