The focus of marketing activities needs to change

Rich Kozak has worked in marketing for almost fifty years. Now he is the founder and CEO of RichBrands, a company that helps individuals and businesses create clear brands that deliver increased impact.

In this episode of the Abeceder podcast The Independent Minds Rich explains to host Michael Millward the seven steps that ensure a brand will impact people’s lives.

Their conversation covers

• What a brand is
• The two questions that define what your brand is
• Define the impact you want your brand to have
• How brands evolve
• The role of perception in branding
• Importance of consistency
• The language of your brand
• The three dimensions of a brand
• The characteristics of a brand
• The role of content
• The importance of competitive comparisons

This is the podcast for anyone who wants to build an impactful brand.

Discover more about Rich and Michael at Abeceder.co.uk

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Books that Rich has contributed to

ELEVATE : Raise Your Life And Business To A Higher Level: A TEAM Referral Network Collaborative Book

Impact: Where Passion and Purpose Makes a Difference

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