Change Makers,

The path to real change isn’t paved with good intentions alone—it’s built on grit, heart, and an unyielding commitment to the communities you serve. If you’re wrestling with how to make your mission resonate deeply and stand the test of time, this episode is where the answers lie.

In this episode of Impact Innovators, I sit down with Michael M. Smith, a leader who’s been building bridges between the U.S. and Ghana, creating community where it’s needed most. From the clay-built homes in Ghana that stand as symbols of pride and self-reliance, to the grassroots efforts that are transforming lives here at home, Michael’s story is one of dedication, resilience, and the power of true community.

Through his work, Michael shows us what it takes to create real, lasting impact—whether it’s providing for schoolchildren in Ghana or supporting the unhoused right here in Virginia. His journey isn’t just about charity; it’s about forging connections that empower and uplift, showing that when we come together, even the most daunting challenges can be overcome.

If you’re ready to see your mission through a new lens—one that focuses on relationships, trust, and the unshakeable belief that change is possible—this episode will give you the insights you need.

Connect with Felicia: www.threads.net/friendscallmefe 

Connect with Michael M. Smith: https://www.facebook.com/MichaelMSmithMusician

Donate to Hayah R.I.S.S.E. Foundation: https://hayahrisse.com 

Calling all Creatives!  

Feeling the weight of balancing your creative passion with the hard realities of business? It’s tough when your heart is in your art, but the logistics—like sales, marketing, and brand-building—feel like a constant uphill battle. You didn’t sign up for this side of the hustle, but it’s here, and it’s crucial.

Struggling with this is more common than you think, and there’s a way to handle it without losing your creative spark. On today’s episode of Impact Innovators, I sit down with Ciara Parker—a gospel artist, producer, and entrepreneur who’s sharing what she's learned on staying true to her creative roots while mastering the business game. We’re talking about the real struggles of being an independent artist, the lessons learned from missteps, and the strategies that keep your creativity alive while making your brand thrive.

If you’re tired of feeling pulled in two directions, this episode is for you. We’ll give you the insights you need to manage the business side of creativity without losing the essence of who you are. Don’t miss out—this conversation could change the way you approach your craft and your business.

Next Steps & Resources:

• Ready to take control of your creative business? Head over to FeliciaFordandCo.com/resources and take the Brand Goals Quiz to get clear on your next move.

Connect with Us:

• Let’s keep the conversation going. Connect with me on Threads, Facebook, and Instagram @FriendsCallMeFe 

Hi Change Maker, 

Are you feeling stuck and frustrated with your sales strategy? Have you been pouring your heart into your mission, but sales just aren’t clicking the way they should? You’re passionate about making an impact, but something feels off when it comes to turning interest into action. It can be tough to see your efforts to build relationships not translating into the results you need.

You’re not alone. Many Change Makers face the same challenge. Sales in this space require a unique approach—one that focuses on genuine, meaningful connections. But how do you do that without compromising your values or vision?

In this episode, we’ll explore how to create a sales strategy that feels authentic and effective. I’ll guide you through seven actionable steps to help you align your mission with your message and see progress in gaining momentum.

Don’t miss these insights—understanding how to align your sales strategy with your changemaking mission can make all the difference for your brand.

Next Steps:

Ready to take your sales strategy to the next level? Head over to FeliciaFordandCo.com/resources to take the Brand Goals Quiz and gain clarity on where your brand stands today. If you’re looking for more hands-on guidance, connect with me to craft a sales strategy tailored to your needs.

Change Makers,

Are you struggling to find the right team members while balancing your mission? Does hiring in today's climate feel like an uphill battle?

If you're feeling the pressure of recruitment and onboarding, you're not alone.

In this episode, we're shaking up the narrative on hiring in tough times. You might think the current economic climate makes it impossible to attract top talent or that professional development is a luxury for better times. But what if the opposite is true?

Join me, as I chat with C. Renee McLain, an HR veteran and certified career and life coach with over 20 years of experience. C. Renee brings a fresh perspective on why challenging times can be the best opportunities for growth and development. We cover:

• Why Now is the Time to Invest in Your Team

Whether you're a small business owner, a nonprofit leader, or simply looking to thrive in your career, this episode is packed with actionable insights that will help you turn today's challenges into tomorrow's victories.

Next Steps:

1. Take Action: Visit feliciafordandco.com/resources to access the brand goals quiz and get tailored recommendations for your next move.

Hey Change Maker,

Feeling overwhelmed by the constant noise and distractions in the world? Struggling to make your mission heard amidst the chaos? Are you tired of feeling like your message gets lost while you're working tirelessly to make a difference?

Imagine a marketing strategy that cuts through the clutter and connects you directly with the people who need you most. With so much competing for your attention, it's time to rethink how you connect with your audience. Today’s episode is all about setting your brand apart and making sure your mission is heard loud and clear.

In this episode, you'll learn 4 marketing strategies to create momentum around your movement. Grab your pen and paper, and let's go.

Let me know how this helps!

All the best,

Felicia

Next Steps: 

Take the Brand Goals Quiz: www.feliciafordandco.com/resources

Have Real Time Conversations with Felicia on Threads: https://www.threads.net/@friendscallmefe

Read the Blog: www.feliciafordandco.com/blog

Read Strategic Edge: Power Moves for Businesses + Nonprofits: www.feliciafordandco.com/resources 

Hey Change Maker, 

Are you wondering how to insert proactive strategic planning into your work? Do you want to feel more aligned in staying ahead of schedule rather than always trying to catch up? Do you want to spend more time with your family during the holiday season rather than putting out fires? 

In this episode, you'll learn why an operations calendar is so important for your leadership and your CEO toolkit. You'll receive a step by step outline for how to create your Q4 operations calendar.

Strategic Planning is a powerful way to lead well, helping you to make data-driven decisions, grow your audience, and serve your clients and team well. 

Let me know how this helps! 

All the best, 

Felicia 

Next Steps: 

Access Year End Power Moves: www.feliciafordandco.com/resources

Access Strategic Edge Magazine: www.feliciafordandco.com/resources 

Read the Blog: www.feliciafordandco.com/blog 

Hey Change Maker,

Have you ever wondered how your branding can elevate your sales strategy? Or how the right brand identity can attract the donors you need?

What if your branding could create an irresistible pull, turning your Change Maker organization from anonymous to anomaly?

Today, we have a special guest, Deonna Lindsay-Lewis, Brand Strategist, Designer, and writer with over 15 years of experience is on a mission to make Black Sheep Creatives unemployable through world-building and innovative sales tactics. Deonna, the visionary behind BrandSmash Studio, reveals how real branding sells an identity and creates irrational desire.

If you're ready to transform your nonprofit or service-based business into a standout, this conversation is your golden ticket. Tune in and discover how to make your brand unforgettable.

Next Steps: 

Read the Blog: www.feliciafordandco.com/blog

Connect with Deonna: www.brandsmashstudio.com

Get Strategic Edge Magazine: www.feliciafordandco.com/resources 

Next Episode Teaser: Join us next week to explore the next step of your branding journey, focusing on how to build a robust marketing strategy that broadcasts your mission to the world. Don't miss it!

Hey there, Change Maker,

Are you a service-based business who thinks you can't participate in holiday marketing just because you offer a service? Whether you're a coach, consultant, therapist, or a licensed agency, or you're offering a service of some kind, this episode is for you.

You'll learn about getting eyes and ears on your brand to increase brand awareness and engage your audience. 

Join me as we explore strategies to reframe your perspective, run brand awareness campaigns, launch lead magnets, address holiday stress, and maintain engagement. If you take nothing else from this episode, remember this: Get loud! Visibility is everything.

What You’ll Learn:

• Reframing Your Perspective: How to think differently about holiday marketing for service-based businesses.

Key Takeaways:

1. Reframe Your Perspective: Understand that Black Friday isn't just for retail. Service-based businesses can also benefit by focusing on visibility and engagement rather than direct sales.

Links and Resources:

• Download Strategic Edge Magazine: FeliciaFordAndCo.com/resources

Join the Conversation:

• Follow us on Instagram: @friendscallmefe

Next Episode Teaser: Subscribe to get new episodes as they are released.  Tune in next week for episode 19 "From Anonymous to Anomaly: Deanna Lindsay Lewis on Branding" where I'm joined by Brand Strategist + Designer, BrandSmash Studios, Deonna Lindsay Lewis. "Deonna is on a mission to make black sheep creatives unemployable through world building and innovative sales tactics."

#powermoves

#BlackFriday

Hey Change Maker,

Have you ever wondered why some nonprofit organizations seem to effortlessly raise funds, while others struggle? What if the secret isn't just about having a larger donor base or more resources? What if it's about the timing and strategy of your campaigns?

I'm here to help! Today, we're exploring Q4 fundraising campaigns. Whether you’re a seasoned nonprofit leader or just starting out, this episode is packed 7 tips to help you plan and execute a successful end-of-year campaign.

Ready to kickstart your Q4 fundraising campaign? 

Get Gifts of Impact Masterclass : www.feliciafordandco.com/resources

Read the Blog: www.feliciafordandco.com/blog

Support the Show: If you enjoyed this episode, please leave a review on PodBean, Apple Podcast or YouTube Music and share it with a fellow Change Maker. Your support helps us reach more people and create a greater impact!

Subscribe & Follow: Stay updated with the latest episodes and resources by subscribing to Impact Innovators on PodBean, Apple Podcasts, Spotify, or your favorite podcast platform.

#nonprofits #fundraising #fundraisingstrategy #quarter4

Hi there Change Maker, 

I get it! There are so many ideas. You're inspired by your team meeting. You're inspired by a new need that arises. There is so much to create and you want it all out there now. What happens when you're a visionary, creative, multi passionate who needs cash coming in the door? Maybe you think that more is more, and you aren't quite sure if slowing down and simplifying is the answer. 

But I'm here to support you! Use your multiple talents for growth and creativity in how you serve. Okay friend, I have a 5 step process that I used to simplify what I offer in my business and I'm going to break down these steps for you today.

Whether you're an agency writing for RFPs to your city governments, a nonprofit meeting the needs of your community, or a business trying to keep up with the current economy, these tips will help you simplify and focus.

All the best,

Felicia

Next Steps:  

Access My Book Recommendations: The Big Leap https://amzn.to/4bzWsgD

Grab Your Freebies: www.feliciafordandco.com/resources

Get More Tips: www.feliciafordandco.com/blog

Connect on LinkedIn: www.linkedin.com/company/feliciafordandco