Fragrance is no longer just about smelling good - it’s about identity, well-being, and storytelling. Join Andrew and Caitlin as they explore the future of scent, from AI-powered fragrance design to TikTok’s latest perfume obsessions. Discover how scent is shaping our emotions, memories, and even laundry routines. With the latest thinking from L'Oréal, OSMO, Mane and multi award-winning fragrance expert Thomas Dunckley. Follow us on Instagram @impactmakerspod

‘The whole world is not yet ready for it!’ That’s how Nestle described the emergence of GLP-1 medications such as Ozempic. With these drugs set to disrupt the food and beverage choices of millions of consumers, we’ve assembled a panel of experts including Faris Zuraikat at Columbia University, Nicci Clark at RE:NOURISH and sensory and behavioral science specialists to work out what we need to get ready for. All this plus features on meal planning trends and TikTok anti-consumerism.

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In this holiday special, Andrew Wardlaw and Caitlin McLean explore seasonal product innovation, TikTok trends, and sensory surprises. From festive highlights like M&S’s Mince Pie Liqueur to adventurous ice cream flavors in China, this episode uncovers how brands are captivating consumers. Featuring insights from Three Spirit’s Dash Lilly and MMR’s global team, discover how sensory science and creativity are reshaping the holidays. Perfect for product aficionados seeking inspiration this season! Follow us on Instagram @impactmakerspod

In Episode Five, hosts Andrew Wardlaw and Caitlin McLean explore the Discovery Era, where consumers are craving new and novel experiences. Featuring industry insights from Nick Graham - fresh from his tenure at Mondelez and PepsiCo, as well as sensory expertise from Rachel Smith, Monika Bagle and Fiwany Wijaya, they delve into how brands can balance innovation with renovation to stay competitive. With social media insights from Shania Wilson and sensory science highlights from MMR’s team, this episode uncovers how brands can tap into the trend of discovery to drive consumer engagement. Tune in for a deep dive into the products and strategies that are shaping the future of CPG. Follow us on Instagram @impactmakerspod

In Episode Four, hosts Andrew Wardlaw and Caitlin McLean explore the world of extreme flavors in food, drink, and sensory experiences. From spicy snacks to sour candies, they uncover why bold tastes are driving consumer trends and creating social media buzz. Featuring insights from industry experts like Charles Banks of thefoodpeople and Dr. Mary Carunchia of PepsiCo, along with a tasting session led by sensory expert Phiala Mehring, this episode reveals how extreme flavors are shaping the future of product innovation. Tune in for a thrilling taste journey, featuring Caitlin’s "One-Chip Challenge." Does it all end in tears? Follow us on Instagram @impactmakerspod

In Episode Three of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the emerging world of mood-shifting products in food, beverage, and beauty. From Tesla's playful take on candy to functional mushroom coffee and alcohol-free mood-enhancing beers, discover how "soft wellness" is making waves in consumer-packaged entertainment. Joined by sensory experts and social media trend analysts, this episode uncovers how taste, texture, and social media trends are redefining how we elevate our mood every day. Tune in to discover the future of wellness products and the science behind how they make us feel good. Follow us on Instagram @impactmakerspod

In Episode Two of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the experimental world of beverages. From the latest in no- and low-alcohol trends to the dynamic coffee culture, this episode is packed with insights on how the beverage category is pushing boundaries. Featuring expert guests from Kerry, WGSN, and Icenine Drinks, they delve into emerging trends like savory sips and premium hydration, while also uncovering what’s capturing the attention of Gen Z on TikTok. Tune in to discover the innovations shaping the future of beverages! Follow us on Instagram @impactmakerspod

Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands in the first episode of the Impact Makers Podcast. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products from Trader Joe’s, Morrisons, and M&S, and assess the impact of innovative items like Lewis Hamilton's non-alcoholic agave spirit. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience. Follow us on Instagram @impactmakerspod